SINGAPORE–(BUSINESS WIRE)–Propseller, a Singaporean startup that helps prospective property sellers and landlords find and compare the best property agents, today announced it has closed a S$1 million seed funding round and that has it already put up for sale and rent a staggering combined property value of S$500m within only 12 months. Local entrepreneurs Yang Bin Kwok and Erwan Mace, founders of two of Singapore’s most successful startups, Zopim and Muslim Pro respectively, were in the round along with real estate industry veteran Yvan de Rham (former Chairman of Sotheby’s International Realty for Switzerland). The funds will be used to accelerate the growth and further develop the technology focused on a “transparent approach” to select an agent using independent reviews and agents’ track records
With 30,000 registered property agent in Singapore, how would a property owner looking to sell or rent select the good agent(s)? “Too often, owners waste time by picking unprofessional agents not delivering, while there are fantastic professionals out there.” says Adrien Jorge, the founder of Propseller, previously general manager at Groupon for South-East Asia. Consumers seeking quality and transparency can now use Propseller to compare individual agents. Within one minute, the user is presented with a list of the best 3 to 10 estate agents based on both the given criteria and agents’ track record. “
On the agent side, the traction is just as high, with 500 handpicked agents – from estate agencies such as PropNex, ERA and Sotheby’s – embracing the transparency route, joining Propseller and allowing client to rate their services.
The startup sees its service as “complementary” to the property listing portals. “PropertyGuru or 99.co are presenting properties to buyers and tenants. But for this to happen, the owner first needs to find an agent who will then market the property, that’s the part we facilitate.”