BOSTON and LONDON, May 3, 2023 — Novidea, creator of the born-in-the-cloud, data-driven platform optimizing the entire insurance policy and distribution lifecycle, today announced that it has raised $50 Million in Series C funding. The funding round was led by Battery Ventures with participation from Cross Creek, both new investors, and the company’s existing investors, Israel Growth Partners (IGP), KT Squared, and JAL Ventures. To date, Novidea has raised $90 Million.

In recent years, the company has experienced hyper-growth, selling to insurance leaders across the globe. Novidea will leverage the investment to continue its journey to becoming an industry leader and increase international market share. Specifically, funds will go to the further development of its cloud-based, data-driven insurance platform, fortification of its customer success infrastructure, and expansion of teams and offices across all target markets in the US, UK, EMEA, and APAC.

Digital transformation is one of the most urgent pain points faced by insurance agents, brokers, MGAs, and carriers in every major market. Historically, the insurance market has been slow to evolve due to legacy systems that are expensive to scale, siloed data, and limited access to real-time management information. Novidea’s insurance platform enables insurance agents, brokers, and MGAs to automate repetitive processes, drive operational efficiencies, and increase business resilience to stay competitive and provide a better customer experience.

“While businesses globally adjust to dealing with a pronounced increase in risk—driven by geopolitical, economic, and other events—the insurance industry has generally been underserved by technology relative to other sectors,” said Shiran Shalev, Partner at Battery Ventures. “Novidea has built a modern, comprehensive software suite which currently powers some of the world’s largest and most complex insurance groups, and we are excited to partner with them for their next phase of growth.”

Shalev will join the Board of Directors at Novidea.

“Novidea has experienced unprecedented growth, driven by the demand in global markets to modernize the insurance distribution lifecycle and provide a better digital experience,” said Roi Agababa, CEO of Novidea. “We are thrilled to welcome Battery Ventures and Cross Creek as our newest partners in this round of funding, along with our existing investors. Through this transaction, Novidea will have the ability to expand our product suite, add further innovation to our platform, and deliver superior customer experience.”

In 2022, Novidea reported:

• 90% Year Over Year (YoY) growth rate.
• Net Revenue Retention (NRR) rate of 139%.
• Expansion of employee headcount in all key regions where it does business, including US, UK and EMEA.
• Bolstering of its overseas research and development (R&D) teams.
• Investment in global customer-success infrastructure to streamline service delivery in all regions.
• Expansion of its senior leadership team with multiple strategic hires in marketing, HR, finance, customer success, and technology.

Advising on legal matters around the transaction were law firms Pearl Cohen for Novidea and Meitar for Battery Ventures.

About Novidea

Novidea is the leading Insurtech provider of a cloud-native, data-driven insurance management system. Using an open API architecture, Novidea’s software platform enables brokers, agents, MGAs, and carriers to modernize and manage the customer insurance journey, end-to-end, and drive growth across the entire insurance distribution lifecycle.The Novidea platform, built to leverage the power of Salesforce’s Big Technology, provides a complete ecosystem spanning every aspect of an insurance business, including a 360-degree view of the customer and all stakeholders, an integrated customer-facing policy transactions, and the middle and back office. Brokers, agencies, and MGAs extract more value from their customer and policy data with actionable intelligence from any device, anywhere. Novidea supports more than 100 customers across 22 countries.

For more information, please go to: www.novidea.com

Logo – https://mma.prnewswire.com/media/1844420/4013780/logo_novidea_new.jpg

SOURCE Novidea

NEW HAVEN, Conn., May 3, 2023 — Invown, an SEC-registered Funding Portal initially focused on real estate, is expanding its cost effective Regulation Crowdfunding (Reg CF), Regulation D, and Regulation A fundraising platform, previously only available to real estate sponsors, to businesses and startups across all industries. Invown is also innovating on the crowdfunding business model and will offer affordable monthly subscriptions to its crowdfunding platform and legal documents while reducing commission-based fees to as low as 1.5% – a significant drop from the industry standard 5-8%.

This move stems from the belief that businesses with a supportive community willing to invest should have access to an affordable capital raising solution. By offering comprehensive regulatory, legal, financial, and technological support throughout the fundraising process, Invown aims to simplify the experience and lower fundraising costs for entrepreneurs.

Invown’s founder and CEO, Levi Brackman, said, “We observed that the current model was flawed when we tried to raise funds ourselves on other portals. In addition to marketing costs, companies must pay up to 8% of the funds raised to funding portals and broker-dealers – a bad deal for both entrepreneurs and investors. We decided to extend our affordable and innovative pricing to any company looking to raise funds from the crowd. We’re excited and proud to be part of the solution for entrepreneurs.”

Invown’s new platform will serve as a one-stop-shop solution for businesses, holistically addressing fundraising campaigns’ legal, financial, and technological aspects. The company’s two-sided marketplace empowers issuers to raise funds on their own terms while offering wealth-building opportunities for accredited and non-accredited investors alike.

About Invown

Invown is an SEC-registered Funding Portal that simplifies fundraising under Regulation Crowdfunding, Regulation D, and Regulation A offerings. By providing a one-stop-shop solution for legal, financial, and technological support, Invown enables businesses to focus on growth while ensuring compliance with industry regulations. For more information, visit www.invown.com or contact:

SOURCE Invown

New venture investment group will focus on supply chain logistics technology innovation.

KENT, Wash., May 3, 2023 — Today, Holman Logistics (holmanusa.com) announced the formation of Holman Logistics Ventures LLC, an entity established to identify and make venture-level investments into early-stage companies in the logistics technology space.

“We want Holman Logistics to continue to be a place where people can learn and improve themselves, and we also recognize that bringing the best in technology can help us maintain our best-in-class safety and productivity metrics,” stated Holman President Brien Downie.

Among the initial investments by Holman Logistics Ventures LLC is the venture capital-backed technology company Fulfilld (fulfilld.io). Fulfilld intelligent warehousing software applies Artificial Intelligence (AI) and Machine Learning (ML) to optimize core warehousing operations, driving tangible efficiency gain. The technology represents the first WMS to be built from the ground up with AI and ML integral to the architecture, location-awareness, and connected systems orchestration.

WMS is the critical software for operating a distribution center, directing where the product is stored in the facility, deciding where to pull product from for outbound orders, and directing all of that to the right machine at the right time, whether that machine is operated by computer Automated Guided Vehicles (AGV) or Autonomous Mobile Vehicles (AMR) or by a person using Material Handling Equipment (MHE).

“There are significant opportunities to combine human creativity with the innovation we are developing within Fulfilld,” commented Yosh Eisbart, Fulfilld CEO and Co-Founder. “We believe that the Holman Logistics Ventures investment is meaningful given the Holman position as a leading third-party logistics (3PL) organization. Their investment provides further confidence and a proof-point that what we are building is significant.”

Downie concluded, “In the years ahead, we are excited to explore the Fulfilld applications in our logistics operations and have already begun exploring where to deploy Fulfilld for greater warehousing optimization. Making Holman a more attractive place for our customers ultimately helps us live out our Core Values internally and deliver on our Brand Promise to deliver Extraordinary Service.“

About Holman Logistics

Holman has a long history of continuous operation since its founding in 1864. Today, Holman provides logistics support, including warehousing, manufacturing logistics, omnichannel fulfillment, and transportation services for customers in the business-to-business and business-to-consumer marketplace. In addition, Holman provides services for multi-client and dedicated accounts at Holman-owned and customer locations across the United States. More information is available at holmanusa.com.

About Fulfilld

Fulfilld is a new generation of warehouse management software driving real-world warehousing efficiency gain. Fulfilld optimizes warehousing operations by reducing wasted warehouse worker activity by 40%, improving inventory accuracy by 24%, optimizing product placement (slotting) by 18%, and improving warehouse worker productivity by 80%. Via patent-pending location-awareness digital-twin innovation, AI/ML-powered system-driven Ops optimization, integrated Fulfilld handheld scanners, and holistic orchestration capabilities of system-directed tasking between human and connected systems (robots, ASRS, vehicles, etc.), Fulfilld makes your warehousing run better.

Media Contact
BDYPR
913-814-8638
[email protected]

SOURCE Holman Logistics

Carrot Ventures Launches Cellar Insights Inc. Remote Monitoring and Intelligence Platform for Potato Storage Management

CALGARY, AB, May 3, 2023 — Carrot Ventures is pleased to announce the launch of Cellar Insights. It is the second company emerging from Carrot’s AgTech company formation model.  

“We’re extremely pleased to be launching Cellar Insights,” says Martin Vetter, a venture partner with Carrot. “Reducing food loss and optimizing the quality of crops post-harvest is an issue of worldwide importance. Potatoes are the world’s third most important food crop, produced in over 100 countries. It is an essential and nutritious food staple, which has led to soaring cultivation rates in India and China. In North America, production value exceeds $4 billion annually, with retail sales approaching $14 billion. Unfortunately, potatoes and other root crops – such as carrots and onions – experience significant losses during storage. Effective storage management practices are vital, and we believe Cellar Insights offers a compelling solution.”

Cellar Insights is a Canadian AgTech startup built around a sophisticated suite of sensors and cloud-based algorithms that remotely monitor potato health in long-term storage. The solution includes predictive models and offers management insights to optimize returns.   

Millions of potatoes get stored for up to 11 months in massive climate-controlled facilities. During such long storage periods, farmers face an escalating risk of loss due to shrinkage, reductions in quality, disease, sprouting or spoilage.

Potato storage practices vary widely in levels of sophistication globally, and losses can be as high as 10 to 25 percent. Cellar Insights aims to offer farmers a reliable tool for remotely monitoring and managing the health and value of their stored root crops.

Recruiting the right person to lead the venture is core to the Carrot Ventures model. For Cellar Insights, that person is Terry Sydoryk, who has assumed the role of Founder and CEO.

Terry shared that, “Leading Cellar Insights is an exciting opportunity for me.  Starting out with a vetted technology, a global market opportunity and a committed lead investor is very compelling. The Carrot investment model and their involvement will accelerate our path to market considerably.”

Terry has over 30 years of leadership experience in the technology industry, with 20 years focused on company creation and early-stage company growth. As a founding member of the A100, Terry frequently serves as an advisor, board member or angel investor. Most recently, he held the CEO role for Chaordix until it was acquired by Benevity.

Cellar Insights will commence its path to commercialization immediately, including recruiting farmers and potato processors to participate in field trials this year. Interested parties in the US and Canada should contact Terry Sydoryk for details.

About Carrot Ventures Fund I, LP
Carrot Ventures is a Canadian venture capital fund that creates new companies to commercialize early-stage agricultural technologies. Carrot offers a path forward for strong technologies which otherwise have no clear path to market, with a goal of significant value creation for all stakeholders.

The fund is a partnership between AVAC Group and Farm Credit Canada. Learn more. 

About Cellar Insights Inc.
Cellar Insights offers a sophisticated suite of sensors for remote health monitoring and management of stored root crops. The initial focus is on potatoes, but there is broad applicability to other high-value root crops. Learn more.

Media Contacts

Martin Vetter                                                                                                Terry Sydoryk 
Venture Partner                                                                                  Founder and CEO 
Carrot Ventures                                                                                   Cellar Insights
www.carrotventures.com                                                                  Website
1.403.274.2774 ext 225                                                                        1.403.681.0934
[email protected]                                                                      [email protected]

SOURCE Carrot Ventures

Aiden Enables Companies to Overcome Obstacles for Adopting Microsoft Modern Workplace; Dramatically Improves Cybersecurity Posture of Windows-Based Organizations

MCKINNEY, Texas, May 3, 2023 — Aiden Technologies, the provider of modern, intelligent software packaging and deployment for Microsoft Windows, has secured $4.5 million in its second round of seed funding. The co-lead investors in this round of funding are Right Side Capital Management and Blu Venture Investors. Right Side was also the largest investor in Aiden’s initial round of funding in 2021, when it raised its initial $2.9 million seed funding.

“We are excited at the incredible growth potential for Aiden and have seen first-hand what a game-changer the company is for organizations running on Windows and struggling with the complex process of fully adopting tools for endpoint management,” said Dave Lambert, Managing Director of Right Side Capital Management. “Customers of Aiden are able to deploy and maintain Microsoft computers far more successfully, overcoming frustrating challenges and needless complexity that bogs-down so many attempts at full-scale implementation of Microsoft Modern Workplace.”

“Aiden has a dramatic impact on the cybersecurity posture of organizations that rely on Windows. It provides true automation for proactively identifying and patching vulnerabilities—doing so much more quickly, effectively, and efficiently than the processes companies use today,” said Bikram Bakshi, Partner at Blu Venture Investors. “This should be a foundational part of the security strategy for organizations in industries that extensively use Windows, including financial services, healthcare, life sciences, manufacturing, and legal, as well as state and federal government.”

“Aiden is revolutionizing the way software is packaged and deployed in the Windows ecosystem—solving a long list of pain points for IT teams, reducing risk, and greatly improving end-user experience with technology. We have taken major steps over the past three years, and our solution is already delivering significant ROI for customers across multiple industries,” said Josh Aaron, CEO of Aiden. “We will soon take an even bigger leap by delivering major advancements in our solution that make it nearly effortless for Windows-based organizations to be successful and secure with Microsoft Modern Management, Intune & SCCM, and eliminate the need for third-party software deployment tools.” 

Aiden’s customers include some of the largest asset managers in the private equity industry, hedge funds, law firms, and leaders in other vertical industries that rely on Windows. These companies have saved millions of dollars, significantly reduced downtime, strengthened their cybersecurity posture, and freed up skilled IT engineers to focus on their priorities rather than tedious maintenance. For customer case studies illustrating the remarkable impact of Aiden, please visit: https://www.meetaiden.com/resources/case-studies/

Meet Aiden
Aiden is a leading provider of IT automation solutions, offering intelligent packaging and software deployment for Windows environments. Aiden couples deep expertise in Microsoft Modern Management with a powerful AI bot, ensuring that computers get exactly the software they’re supposed to have and nothing else…or, as we like to call it, “Desired State Configuration” (DSC). Building machines, deploying software, and applying patches are tedious tasks on every IT to-do list. Now, these activities don’t need to be a drain on skilled resources or morale. Through hyperautomation and artificial intelligence (AI), Aiden makes scaling IT operations painless. Aiden keeps computers up to date, reduces security risks, and improves the digital end-user experience. For more information, visit meetaiden.com and follow us on Twitter at @meetaidentech.

Media Contact 
Rich Miller 
Miller Strategic Communications for Aiden
(303) 877-3966
[email protected] 

SOURCE Aiden Technologies, Inc.

The seed stage venture capital fund announces key strategic partnerships with City of Hope and New York Cancer & Blood Specialists

NEW YORK, May 3, 2023 — Oncology Ventures is the trusted partner for early stage cancer startups. The seed stage venture capital fund invests in data and infrastructure startups that make cancer care more affordable, efficient and accessible.

Founder and Managing Partner, Ben Freeberg, has deep experience investing in healthcare startups — including Optum Ventures and Alpha Partners — and building a value-based cancer startup, Thyme Care. In addition to investing and building in the space, he has first-hand experience as a cancer patient himself. 

“When I was diagnosed with cancer five years ago, I was young, healthy and active,” shares Freeberg. “Even though I was familiar with our healthcare system, had incredible support from family and friends, and was treated by world class physicians at Memorial Sloan Kettering, dealing with cancer was not easy. Add in the rigorous chemotherapy treatments and 35+ medicines I took daily, and suddenly navigating cancer seemed impossible.”

“Considering oncology’s inherent complexity and reach, cancer startups deserve a dedicated cancer-focused venture fund to help them scale,” shares Freeberg. “We are proud to foster cancer innovation and are passionate about ensuring startups’ success by providing support around business model development, go-to-market strategy, hiring, strategic introductions and more.”

Oncology Ventures is thrilled to announce two strategic partnerships with:

1)  City of Hope: With an independent comprehensive cancer center at its core, City of Hope brings a uniquely integrated model to patients spanning cancer treatment and care, research and development, academics and training, and innovation initiatives. City of Hope is ranked as the seventh best hospital for cancer in the nation and has received the highest rating possible by the National Cancer Institute.

2)  New York Cancer and Blood Specialists: NYCBS is the fastest growing cancer practice in the U.S. They recently opened a co-branded comprehensive Cancer Center with Memorial Sloan Kettering, which is the first of its kind. NYCBS offers an integrated and comprehensive approach that combines medical oncology, hematology, surgery, radiation, infusions, clinical trials, and supportive services to improve the quality of life throughout the cancer care continuum.

The Oncology Ventures team has already met with 250+ early stage cancer startups and is proud to announce its investments in:

• VivorCare: A fully-integrated cancer survivorship platform that is improving survivorship care for the 17M+ cancer survivors in the U.S.
• Gabbi: An early detection platform for breast cancer that aims to make late-stage breast cancer obsolete.
• Health Universe: An open-source community for Artificial Intelligence and Machine Learning that will impact precision medicine in oncology, clinical trial matching, cancer care navigation, and more.

Cancer spend in the U.S. is $210B, growing at 12% annually. These rising costs are unsustainable, as 42% of patients diagnosed with cancer lose their life savings within two years of diagnosis. Oncology Ventures is excited to invest in and support cancer startups that will improve care outcomes and reduce costs, bringing true value-based care to cancer.

If you and your cancer center, pharma company, health plan or health system are interested in partnering with Oncology Ventures to make cancer care more affordable, efficient and accessible, contact us for more information at [email protected]

Media Contact:
Katie Kosyan
[email protected] 
303-472-3705

SOURCE Oncology Ventures

Kapil Agrawal joins Outschool as CFO during a time of accelerated international expansion

SAN FRANCISCO, May 3, 2023 — Leading online learning platform Outschool is pleased to announce the hiring of Kapil Agrawal as the company’s new Chief Financial Officer. Agrawal brings with him a wealth of experience in finance and international expansion, having held leadership positions at several well-regarded start-ups including Poshmark and Uber.

Most recently, as Interim Chief Financial Officer at Poshmark, Agrawal helped significantly grow annual revenues and take the company public. Agrawal was also pivotal in improving Poshmark’s gross margins, unit economics, and profitability.

Prior to Poshmark, Agrawal served as Global Head of Pricing at Uber Technologies and before that he was the Head of Business Strategy at Capital One. Agrawal holds an M.B.A. from the University of Virginia Darden School of Business and Bachelor of Technology from Indian Institute of Technology (IIT) Bombay.

“We are thrilled to welcome Kapil to the Outschool team,” said Amir Nathoo, Outschool CEO. “His extensive experience in finance and business expansion will be invaluable to us as we continue to grow and scale our business in the years to come.”

As CFO, Agrawal will be responsible for overseeing all of Outschool’s financial operations and international expansion. Mr. Agrawal will work closely with the broader executive team to drive overall business strategy and growth as well as help the team’s ongoing international expansion.

“I have known Amir for a while now, and I truly admire his commitment to his mission of creating a platform where children can enjoy learning. My own children, aged 5 and 9, love Outschool as a platform,” said Kapil Agrawal, CFO of Outschool.

“My dad never completed his K-12 education, but he built a successful business. However, he always regretted not having access to quality education. To provide us with that access, he made a lot of sacrifices, which completely transformed our lives. I strongly believe that Outschool has the potential to change the lives of millions of children around the world by providing them with accessible and enjoyable quality education.”

Classes on Outschool range from one-time classes, to ongoing social groups, one-on-one tutoring, week-long camps, and ongoing courses. Classes are offered across all subjects, and for learners ranging from age 3 to 18. Founded in 2015, Outschool has been recognized not only for its popularity with parents and children alike but also its innovative approach to learning.

About Outschool

Outschool offers live online education experiences that connect teachers with learners in small-groups to explore everything from Minecraft, Pokemon and Cooking to Chemistry, Algebra and Literature. With over 100,000 online classes offered by teachers to learners around the globe, Outschool helps supplement what is often missing from a more traditional education. Outschool’s mission is to inspire kids to love learning by making education fun, social and self-directed. Classes on Outschool range from one-time enrichment lessons to semester-long core courses and weekly social clubs. Classes are offered across all subjects, and learners range from age 3 to 18. More information can be found at Outschool.com.

Media contact:
Kristen Marion
[email protected] 
623-308-2638

SOURCE Outschool

New Investment Fuels AP Automation Leader’s Growth, Expanding Global Footprint

OAKLAND, Calif., May 3, 2023 — OpenEnvoy, the Silicon Valley AI company that has built the industry-leading solution for accounts payable (AP) automation, today announced it secured $15 million in Series A financing led by RRE Ventures, including participation from Coelius Capital, Hack VC, Riot Ventures, and Uncorrelated Ventures.  

OpenEnvoy automates costly finance processes, preventing billions of dollars in overpayments. Through advanced AI, the OpenEnvoy platform rapidly digitizes invoices and performs reconciliation with 99 percent accuracy while eliminating costly billing errors and lengthy interdepartmental approval processes. OpenEnvoy processes all types of invoices, but is especially well known for its ability to manage high-volume, variable-cost invoices for complex accounts payables.

“We’re thrilled to continue pushing the boundaries in AI for automation of financial processes,” says Matthew Tillman, CEO of OpenEnvoy. “With this new round of funding, we’re well positioned to extend our industry leadership and growth. By automating AP and other financial processes, OpenEnvoy empowers finance teams to focus on more strategic activities that help our clients recognize significant hard dollar returns through improved cash flow and operational efficiencies.“

The market requires solutions that are highly accurate, processed in real-time, and deliver bottom-line value. OpenEnvoy’s best-in-class controls protect customers from vendor fraud, keep cash flow safe, and hold vendors accountable. The company’s industry-proven solutions also feature no-code integration to get clients up-and-running quickly and easily. Using AI to automate this tedious, repetitive work for AP teams frees up significant resources, increases effectiveness for faster time-to-value, and eliminates complex approval workflows while unleashing business creativity leading to new opportunities for growth and success.

“OpenEnvoy is poised to reshape an industry that has gone largely unchanged over the past 100 years,” says Jason Black, General Partner at RRE Ventures. “Invoice processing is still overwhelming, error-prone, and tedious even in the rare cases in which it has been fully-digitized. For most businesses, invoice processing is not a human scale problem any longer—that’s why most companies do spot checks, not full audits. OpenEnvoy’s unparalleled AI technology paired with its integrated document digitization and processing technology fundamentally transforms the AP function delivering immediate value and frequently saving customers millions in overpayments. As the lead investor in OpenEnvoy’s Series A round, RRE Ventures is extremely proud to support the growth of this category-defining company.”

 “OpenEnvoy digitizes highly complex invoices with full accuracy and the highest speed in the market,” says Will Coffield, General Partner at Riot Ventures. “They specialize in solving exceptionally complex challenges in extremely complicated industries including logistics, transportation and manufacturing. They’re modernizing old, insular industries – precisely why we’re doubling down in this round.”

“Our philosophy is that ideas are meaningless, validated ideas are priceless,” says Zach Coelius, Managing Partner at Coelius Capital. “We’re investing in OpenEnvoy because they’ve more than validated end-to-end automation being the key to success, especially with so many jobs evolving. Finance is about results, and capital markets want to see immediate, meaningful ROI.”        

“Finance teams demand greater efficiency, higher yield, and better cash flows by automatically identifying invoice discrepancies, automating the aging process, and uncovering valuable insights into vendor networks,” says Salil Deshpande, General Partner at Uncorrelated Ventures. “We’re investing in OpenEnvoy because companies are working with them to meet all of these needs. Organizations who aren’t, need to start doing so, yesterday.”

Learn how OpenEnvoy is transforming accounts payable by requesting your AP automation demo with an expert here.

About OpenEnvoy

OpenEnvoy empowers finance teams with advanced AI-driven visibility, automation, and cash flow solutions. Learn how the company prevents wasted spend by visiting www.openenvoy.com. Gartner names OpenEnvoy leading vendor for AP invoice automation. Read more at Future FinOps or follow @OpenEnvoy on Twitter and LinkedIn.

All trademarks and product names are the property of their respective companies.

Press Contact:
Gabriela Garner
Vice President of Marketing, OpenEnvoy
[email protected] 

SOURCE OpenEnvoy

NEW YORK , May 3, 2023 — Intrinsic, an omni-channel consumer health company, today announced a $15 million equity fundraise to focus exclusively on women’s health. The new capital, which brings the company’s total funding to $128 million raised to date, includes participation from new investors FCA Venture Partners and MAP Investco, along with existing investors Define Ventures, Link Ventures, Redesign Health, and others.

For Intrinsic, becoming a pure-play women’s health CPG company is a natural evolution. Since its inception, Intrinsic has built brands purposefully to address areas of unmet needs in consumer health and has found an enormous opportunity in women’s health. Women have been under-served by the healthcare system for centuries, leaving a vast unmet need for women across life stages and conditions. In addition to managing their own health, women are the primary caregiver for children and aging parents in 80% of cases. To meet their own healthcare needs and care for their families, women often turn to consumer health products. However, none of the large consumer health companies focus exclusively on women. This creates white space and a unique opportunity to build a different kind of company.

“Our team acquires, builds, and grows brands that serve women, not only because there is a unique opportunity to build a company dedicated to women’s health, but because it is the right thing to do,” says Yadin Shemmer, Co-founder and Chief Executive Officer, Intrinsic. “There is a large, fragmented universe of independent brands that serve women in specific areas of need but no scaled platform that provides branded solutions across the spectrum of women’s health. By putting women first, we deliver on our promise of making women’s lives easier, healthier, and more fulfilling. Moreover, by focusing exclusively on women’s health, we gain marketing and omni-channel distribution advantages that no single brand can achieve. This also means innovative and important products can now be accessible wherever women need them.”

Intrinsic’s definition of women’s health doesn’t stop at just women-specific conditions. It looks at women as the chief healthcare consumer and caregiver, with a more holistic view of her true needs and burdens. This encompasses conditions that affect women disproportionately or differently, as well as health priorities when caring for loved ones.

With the help of its team of investors and medical advisory board  – consisting of a female majority membership with seasoned experience across the obstetrics, gynecology, and fertility fields, including Dr. Laurie Green (Obstetrics/Gynecology, Harvard), Dr. Dena Bravata (Internal Medicine, Stanford) and Dr. Nimisha Kalia (Internal Medicine, Johns Hopkins) – the Company is able to effectively acquire brands and launch new products to more efficiently remove the barriers that prevent women from achieving optimal health and well-being. 

Once the company acquires a women’s health brand,  it expands its reach and impact through a mix of channel expansion, new product development, and connected marketing. This enables Intrinsic’s brands to engage women across the consumer and patient journey wherever they seek answers, seek care, or shop. In addition, the firm’s proprietary analytics provide automation and unique insights that enable faster action and better decisions across all company functions, including acquisitions, marketing, and supply chain.

Quickly becoming the new home for women’s health brands across the US, the company’s current portfolio focuses on mothers in the prenatal and postpartum phases through a range of offerings, including devices, consumables, and topical treatments. These unique brands reach millions of women around the globe, continually win numerous accolades, including the National Parenting Product Awards (NAPPA) and Mom’s Choice Awards, maintain Amazon’s Choice and Best Seller status on the platform with tens of thousands of five-star reviews, and receive continued praise from prominent media like Forbes, Yahoo, Parents, The Bump, Huffington Post, Motherly, New York Magazine and more. Intrinsic’s current portfolio has global reach, with sales in North America, Europe, Asia, and the Middle East. The company’s brands have averaged 60% growth post-acquisition and achieved omni-channel distribution in both retail and healthcare.

“Intrinsic is not only rewriting the rules of women’s consumer health products, but it is also building a platform for global women’s health,” says Lynne Chou O’Keefe, Partner, Define Ventures, and a member of Intrinsic’s board of directors. “Women are the power buyers in healthcare and make 80% of healthcare decisions in the home. Intrinsic’s strategy recognizes this reality and is uniquely poised to support women across their journey.”

For more information, please visit intrinsic.us.

Intrinsic builds brands that make a difference in the lives of women and those they love. The company focuses on women’s health brands that solve unmet needs, expanding their global reach by opening up new distribution channels across eCommerce, retail, and healthcare. The company is based in New York, NY, and its investors include Define Ventures, FCA Venture Partners, Redesign Health, Link Ventures, MAP Investco, and others. For more information, please visit intrinsic.us.

Media Contact:
Liz Fleming
[email protected]

SOURCE Intrinsic