New investment, led by BIP Ventures, will accelerate product innovation to address the unique needs of large complex organizations
CHICAGO, Aug. 29, 2023 — Mediafly, the revenue enablement company, today announced an $80 million investment led by BIP Ventures with support from Boathouse Capital and Mediafly insiders. The funding will advance Mediafly’s strategy to deliver the most comprehensive revenue enablement platform, intentionally designed for large enterprises. Mediafly is used daily by top B2B go-to-market teams to engage buyers, prepare sellers, quantify value, and continuously optimize sales force performance.
Over the past 18 months Mediafly grew its customer base 164% and added new capabilities through organic innovation and the acquisition and integration of five revenue technology vendors. Mediafly is now the only provider to effectively combine enablement (content management and coaching) and intelligence (conversation and revenue) in a unified platform. The company’s platform is trusted by a vast network of sales, marketing, customer success, enablement, and operations professionals at global organizations including Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air and Moen.
“In this environment companies have to clear a high bar to raise money. Our investment is a resounding statement about how critical revenue enablement is and how well-positioned Mediafly is to lead the sector,” said Mark Buffington, Managing Partner of BIP Ventures. “They are the only company that has combined revenue enablement and intelligence — a game-changer for complex enterprise companies.”
Over the last five years, enterprise B2B selling has experienced significant transformation: buyers digitally self-educate, buying groups have grown, and everyone is inundated by content. This shift requires a modern approach to enablement, with personalized, immersive experiences that stand out.
Mediafly makes it easy to create and share content and is designed to scale across tens of thousands of sellers and buyers. The platform features enterprise functionality including robust user management and permissioning, stringent brand governance, effortless personalization, seamless data integration, and reliable security.
“Our mission is to help revenue teams succeed with their buyers and to positively progress the pre- and post-meeting relationship through content experiences that build trust and confidence,” said Carson Conant, Mediafly Founder and co-CEO. “We’re seeing strong demand from the enterprise segment reaffirming the need for unique solutions that address the challenges global go-to-market teams face. With this funding, we’re poised to unveil new capabilities and enriched services, equipping our customers with what they need to strengthen business relationships and increase revenue growth.”
“The days of companies putting together a pastiche of best of breed tools are well behind us,” said Mary Shea, Mediafly co-CEO. “Mediafly’s platform allows business leaders to consolidate their enablement tools by uniting content management, digital sales rooms, revenue and conversation intelligence, and value selling tools. My research shows that 75% of go-to-market leaders strongly prioritize providers that offer multiple products. Companies are tired of balancing siloed data and disconnected technologies that are expensive, difficult to maintain and result in poor user adoption.”
To learn more about bringing enterprise revenue enablement to your organization, visit Mediafly.com.
Union Square Advisors LLC acted as exclusive financial advisor to Mediafly in its financing.
About Mediafly:
Mediafly is the revenue enablement company market-facing teams rely on to plan, predict, coach, and engage at the highest levels. Our platform empowers sellers to lead with value, managers to coach at scale, leaders to forecast with confidence — and buyers to interact with personalized and dynamic content. In today’s complex, unpredictable market, top revenue teams worldwide, including Nestle, ADP, Honeywell, TransUnion, Heineken, Adobe, Sealed Air and Moen, turn to Mediafly to accelerate pipeline growth and close more deals faster. To learn more, visit www.mediafly.com.
About BIP Ventures:
BIP Ventures, the North American-focused venture capital division of BIP Capital, is one of the Southeast’s largest and most active VC firms. BIP Ventures partners with extraordinary founders to drive exceptional outcomes. Since 2007, BIP Capital has invested in the success of B2B software and tech-enabled service businesses at all stages of maturity. In addition to capital, it supports entrepreneurs with access to infrastructure, acumen, and talent that results in category-leading companies. A distinct multi-stage investment platform drives consistent top-quartile returns. For more information, visit bipventures.vc or follow BIP Ventures on LinkedIn, Instagram, or Twitter @bipventures.
SOURCE Mediafly
