NEW YORK–(BUSINESS WIRE)–InVision, the digital product design platform powering the world’s best user experiences, announced today that it has raised $115 million in Series F funding, bringing its total funding to $350 million. Spark Capital led the round, joined by Goldman Sachs and existing investors Battery Ventures, ICONIQ Capital, Tiger Global Management, FirstMark, and Geodesic Capital. The round also included an investment from Atlassian, which was previously announced as part of the larger strategic relationship between the two companies. Megan Quinn, a General Partner at Spark Capital and former product leader at Google and Square, will be joining InVision’s Board of Directors.
Along with today’s announcement, InVision is celebrating the milestone of reaching five million users. InVision helps 97% of the Fortune 100 to drive business value through digital product design. Its design tools and educational resources are used by over 60,000 customers to create powerful and engaging digital experiences, including organizations as varied as Adidas, Amazon, General Electric, IKEA, NASA, Netflix, Qantas, Starbucks, Toyota, Uber and Vodafone.
“Compelling product experiences have become the deciding factor in the battle for the hearts and minds of every customer on the planet. With most customer experiences now happening on a screen, every organization is waking up to the strategic centrality of great digital product design,” said InVision Co-Founder and CEO Clark Valberg. “It’s Amazon vs Walmart, Uber vs Lyft, Airbnb vs Marriott, Chase vs Capital One — whichever experience the customer feels most connected to wins — and the economic impact of those clicks is reshaping every single industry. Through our platform, design education and community programs, InVision’s mission is to bring design-driven innovation to organizations around the world.”
A recent McKinsey study found that companies with strong design practices increase their revenues and shareholder returns at nearly twice the rate of their industry counterparts, reinforcing the growing impact of design in business. This is also evident from the fact that InVision is seeing increased usage of its platform and 140% Net Dollar Retention, a critical metric of the health of any SaaS business.
“Clark and the team at InVision were early to recognize the growing importance of product design for companies of all sizes and in all industries,” said Spark Capital General Partner Megan Quinn. “The InVision product suite enables designers to create and collaborate with colleagues throughout the product development process, ultimately servicing the entire organization. By championing the role of designers, educating companies on how to leverage design, and continuing to release innovative products, they have become the leading company and voice in product design.”
In recent years, InVision has evolved from a prototyping tool for design teams into a complete digital product design platform with the introduction of InVision Studio, InVision Cloud, and InVision DSM:
- InVision Studio is a powerful screen design tool that was created specifically to support today’s modern digital product designer. Downloaded hundreds of thousands of times since it was first launched in early access, Studio was recently released in version 1.0, and is packed with capabilities and performance enhancements inspired by early users.
- InVision Cloud powers the entire product design workflow from ideation and prototyping to presentations and development. It’s the one collaboration platform where designers, developers, product managers, and business stakeholders come together to move projects forward.
- InVision Design System Manager (DSM) enables designers and developers to build digital products faster and more consistently by managing a company’s brand and UX components all in one place.
Though they were only introduced recently, InVision Studio and DSM are already a key part of the product design process at companies like Bloomberg, General Assembly, Home Depot, Intuit, Jaguar Land Rover, Porsche, Salesforce, Spotify and The Washington Post.
“I run a 15-person design team focused on creating the best user experiences for Amex’s customers. Our organization is actively working to build consistent design tools and processes to scale across all teams and offices,” said Danny Forst, Director, Web Design for Enterprise Digital Membership Experience. “With Studio, InVision has become a true ecosystem and a single source of truth that brings all of our design services together.”
“Within minutes I’m able to build powerful animations in Studio that help convey new concepts to my entire team,” said Diego Tres, a senior designer at Uber. “As a designer, I feel more empowered than ever to push my designs to new heights, knowing that I have an easy way to express an idea, without putting too much upfront work into it before I can share with my team.”
“InVision is the complete operating system for our design process, allowing us to go from initial idea straight through to the handoff to development,” said AKQA Executive User Experience Director Drew Huddleston.
InVision is the digital product design platform used to make the world’s best customer experiences. We provide design tools and educational resources for teams to navigate every stage of the product design process, from ideation to development.
Today, more than 5 million people use InVision to create a repeatable and streamlined design workflow; rapidly design and prototype products before writing code, and collaborate across their entire organization. That includes 97% of the Fortune 100, and organizations like Amazon, HBO, Netflix, Slack, Starbucks and Uber, who are now able to design better products, faster.
InVision is a fully distributed company with employees in 27 countries around the world. The company has raised $350 million in funding from leading investors including Accel, Goldman Sachs, ICONIQ, FirstMark, Tiger Global, Battery Ventures, and Spark Capital. Visit us at InVisionApp.com and InVisionApp.com/blog.