LOS ANGELES, May 3, 2023 — Henry Rose, a genderless fine fragrance brand founded by Michelle Pfeiffer, announces a Series A investment led by Sandbridge Capital. The partnership marks the brand’s first external investment since its launch in 2019.
Henry Rose sets a new precedent for safety and transparency in fine fragrance by disclosing 100% of its ingredients. It was created based on the strictest and most comprehensive health, safety, and environmental standards set forth by two industry leading non-profit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is the first and only fine fragrance to receive both distinctions of EWG Verified® and Cradle to Cradle Certified™.
Since launching with five fine fragrances via a direct-to-consumer model, Henry Rose has now grown to include 11 fine fragrances and multiple product categories, including home and body. The brand has experienced exceptional revenue growth, more than doubling its new customers year over year and building a loyal community that identifies with the brand’s mission. It has expanded into retail distribution with luxury beauty retailers including Credo, Neiman Marcus and Nordstrom.
This partnership will be leveraged to further grow Henry Rose’s retail distribution, expand its team, and fuel marketing efforts to increase brand awareness. Henry Rose recently tapped YARD NYC to develop the brand’s first major advertising campaign, set to be unveiled early this Summer. The campaign will debut with a billboard in Times Square, with additional rollouts planned across OOH and digital platforms.
“We are thrilled to partner with Michelle and her inspired Henry Rose team. There is a tangible groundswell among consumers for ingredient transparency paired with timeless storytelling across the clean beauty landscape,” said Ken Suslow, Founder and Managing Partner of Sandbridge Capital. “Michelle has thoughtfully captured this balance, artfully blending her pure mission-driven approach with a compellingly modern offering of best-in-class fine fragrances. We very much look forward to engaging our global brand building expertise in support of Henry Rose’s already impressive growth trajectory.”
“I founded Henry Rose based on my belief that we shouldn’t have to sacrifice quality for safety,” said Michelle Pfeiffer, Founder and Creative Director of Henry Rose. “We partnered with Ken and the Sandbridge Capital team not only for the expertise they provide as beauty industry investors, but also for their commitment to our brand’s mission. This partnership underscores our shared belief that greater transparency is the future and everyone has the right to know what’s in the products they use.”
“Over the past four years, Henry Rose has established itself as a disruptor in the beauty industry by challenging the status quo,” said Debi Theis, President of Henry Rose. “The brand’s evolution to date has been extremely intentional, so it was important to find a partner that would champion, rather than shy away from, our bold stance on ingredient transparency, safety, and sustainability. Ken immediately embraced our values as non-negotiables, and we are thrilled to usher in this next phase of brand growth together.”
The Sage Group served as financial advisor to Henry Rose.
For more information, please visit www.henryrose.com.
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About Henry Rose
Henry Rose operates on the belief that ingredient transparency is essential, and was founded to set a new precedent in fine fragrance by disclosing 100% of its ingredients. Henry Rose creates complex and evocative genderless scent experiences based on the strictest and most comprehensive health, safety and environmental standards set forth by two industry leading non-profit organizations, the Environmental Working Group (EWG) and Cradle to Cradle (C2C) Products Innovation Institute. It is the first and only fine fragrance to receive both distinctions of EWG Verified® and Cradle to Cradle Certified™.
About Sandbridge Capital
Sandbridge Capital is a private investment firm with offices in Los Angeles and New York that invests exclusively in high growth global consumer brands, including ILIA, Youth to the People, Thom Browne, Peach & Lily, U Beauty, Farfetch and Rossignol. Since its founding with the backing of an iconic group of consumer industry operators and advisors, Sandbridge has been strategically partnering with brands in the beauty, luxury, health and wellness, and disruptive consumer-based technology segments. For more information on Sandbridge, please visit http://www.sandbridgecap.com.
SOURCE Henry Rose
