New capital brings the rapidly growing one-year-old startup to $35 million in total funding
COSTA MESA, Calif., March 4, 2025 — Daisy, the first national home and small business technology installation and services company, is pleased to announce the successful completion of its $15 million Series C funding round. This new funding will reinforce its continued investments in acquisitions and propel further growth for its franchise operations. To date, Daisy has raised $35M, underscoring the company’s exceptional financial and operational performance in its first year in business.
The Series C investment solidifies Daisy’s balance sheet, providing significant cash resources and ensuring continued stability. By funding its operations through long-term investment partners with no debt, Daisy is building a sustainable business that can fulfill the ongoing needs of its partners, teams, and clients — encompassing home technology services such as custom audio/visual, shades, control systems, home security and smart lighting design and installation, all backed by a comprehensive service offering.
“I am so grateful to our incredible team of owners, technicians, salespeople, team members and franchisees who have continued to exceed all expectations since our launch last year,” said Hagan Kappler, founder and CEO of Daisy. “We are excited to continue to invest in this space and to provide a truly forward-thinking approach to home and small business technology installation and services.”
Daisy has invested half of each dollar raised to acquire new businesses and half to build out systems to support the integration and success of its branch operations. This support system includes its recurring services business, recruiting and retention platforms, marketing and sales support, and a tech stack to enable day-to-day business operations.
“At Daisy, delighting our clients and partners is at the core of everything we do,” said Dion Persson, co-founder and chief growth officer of Daisy. “This additional funding enables us to further invest in innovative tools and resources that enhance the experience for our local branches, their teams, and through them, the clients we serve. It’s about building a company that prioritizes both exceptional service and enduring relationships.”
“Daisy’s execution has been impressive” said Andy Spellman, Fifth Down founder and lead investor in Daisy’s Series C. “Fifth Down’s top criterion for direct investment is backing compelling founders, and Hagan and Dion exceed our views of compelling. We are excited about Daisy for all involved; especially the customers.”
Daisy recently announced its 10th acquisition, opened its seventh franchise location, and now has leading market positions in California and Florida with other locations in Connecticut, Colorado, Virginia and Arizona. To learn more about Daisy’s services, visit daisyco.com. For information on joining Daisy’s growing team or becoming a franchise partner, visit daisyco.com/franchising. For interior design firms, architect or builders looking to integrate cutting-edge technology into their clients’ homes, please contact [email protected]
About Daisy
Daisy is a national home and small business technology installation and services company. Daisy partners with builders, architects, designers, and homeowners to create, install, and service optimal audio visual, lighting, shades, and security designs that enhance their clients’ experiences in their homes and offices. Daisy also provides ongoing support to steward clients through their lifetime technology journeys. For more information, visit daisyco.com.
About Fifth Down
Fifth Down Capital is an investment firm that focuses on private companies and investment funds in the global internet, software, consumer and fintech industries. Fifth Down’s objective is to back extraordinary individuals leveraging technology/innovation to create, reimagine, or enhance the future of our society. Fifth Down invests in venture and growth-stage businesses/funds and currently have an active roster of 100 private investments. Fifth Down invests via a network approach, and does not evaluate inbound investment solicitations/opportunities. For more information, visit www.fifthdown.com.
Forward-Looking Statements: Certain statements in this press release are forward-looking and are subject to risks and uncertainties that could impact actual results.
MEDIA CONTACT:
Heather Ripley
Ripley PR (865) 977-1973
[email protected]
SOURCE Daisy
