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ATACOR MEDICAL CLOSES $28M SERIES C FINANCING TO DELIVER NEXT GENERATION EXTRAVASCULAR ICD AND PACING OPTIONS FOR CARDIAC RHYTHM MANAGEMENT

Funding Supports Regulatory Submissions and Clinical Milestones for Proprietary Extravascular (EV) Pacing & Implantable Cardioverter Defibrillator (ICD) Lead Systems

SAN CLEMENTE, Calif., April 24, 2024 — AtaCor Medical Inc., a privately-held medical device company delivering the next generation of extravascular leads to advance the care of cardiac rhythm management (CRM) patients, announced today that it has completed a $28M Series C financing round.  The new financing was led by Arboretum Ventures and includes existing investors Longview Ventures, Hatteras Venture Partners, Catalyst Health Ventures, and BayMed Venture Partners. AtaCor plans to use the new funds to support FDA submission for its extravascular temporary pacing lead system as well as completion of a pilot study for the third generation EV-ICD lead system.

“Arboretum Ventures is thrilled to lead this round and collaborate with the world class team at AtaCor in their efforts to deliver pioneering EV cardiac rhythm management solutions. The AtaCor technology has the potential to significantly improve the lives of millions that rely on pacemakers and ICDs for life sustaining rhythm management,” shared Jan Garfinkle, Founder and Managing Partner at Arboretum Ventures.

“We welcome the Arboretum team to AtaCor and look forward to having Jan’s expertise and guidance in the boardroom,” said Rick Sanghera, CEO of AtaCor Medical. “As we plan for our upcoming clinical and regulatory milestones, this investment supports efforts that will bring AtaCor’s novel products to patients.”

AtaCor’s proprietary EV cardiac pacing and defibrillation lead systems are being designed to provide critical CRM therapy without placing any hardware inside the patient’s heart; leaving the heart untouched and protected for future care needs. In addition, the AtaCor solution will allow for:

  • Temporary pacing lead placement without the need for medical imaging for faster, less-invasive therapy delivery; and
  • EV-ICD lead designs that use existing, commercially available ICDs, offering physicians flexibility in their device selection.

AtaCor’s EV-ICD and temporary pacing systems have been evaluated in several clinical studies and are designed to offer an important alternative treatment option for patients requiring bradycardia and implantable defibrillation therapies.

“We are thrilled to partner with Arboretum Ventures on the next steps of AtaCor’s development that expands its product platform of extravascular cardiac pacing and defibrillation,” said existing investor and Board Chair, Maria Berkman of Longview Ventures. “Producing safe, effective, and readily deliverable EV ICD and pacing options continues to address a significant unmet need, and we are confident about AtaCor’s promise to deliver novel solutions in this space.”

About AtaCor Medical, Inc.

Atacor Medical is transforming cardiac pacing and defibrillation lead technology with its proprietary extravascular cardiac rhythm management system that provides the full benefits of traditional, transvenous implantable cardiac defibrillation and temporary pacing without placing leads or devices in the heart or vascular system; maintaining the integrity of the heart for future cardiac care needs.

For more information, please visit www.atacor.com.

SOURCE AtaCor Medical Inc.

Handl Health secures $2.5M in Seed Funding to drive innovation for the employer-sponsored benefits ecosystem

The oversubscribed round was Initiated by Mucker Capital and Everywhere Ventures, with participation from Tau Ventures, Riverfront Ventures, DHVP, Boutique Venture Partners, Plug and Play Ventures and Techstars.

LOS ANGELES, April 24, 2024 — Handl Health, a first-to-market AI platform built to help benefits consultants design and deliver affordable health benefits, today announced an oversubscribed $2.5M Seed fundraise initiated by Mucker Capital and Everywhere VC, with participation from Tau Ventures, Riverfront Ventures, DHVP (Digital Health Venture Partners), Boutique Venture Partners, Plug and Play Ventures and Techstars. This funding will enable Handl Health to realize its vision of revolutionizing employer-sponsored healthcare through data-driven health plan design and management.

Handl Health was founded in 2022 after founders Ahmed Marmoush and Ria Shah were awarded a Phase I Small Business Innovation Research (SBIR) grant from the National Institute of Health (NIH) to research the effect of price transparency legislation – such as Hospital Price Transparency and Transparency in Coverage – on the American employer and consumer. This research led to the development of Handl Health’s platform, which leverages proprietary AI models to mine, clean and organize healthcare price transparency data from publicly available sources at scale. Today, the platform is used by benefits consultants across the country to build affordable health plans for their employer clients. With the Seed funding, Handl Health plans to invest in further advancing its analytics and workflow automation capabilities to give benefits consultants a single place to access verified price transparency data to build and manage high performing health plans.

“We are thrilled to announce this significant milestone in our journey. Securing $2.5M seed funding from our esteemed investors validates our vision and underscores their confidence in our ability to revolutionize the employer-sponsored benefits market,” shares Ahmed Marmoush, CEO & co-founder of Handl Health. “This funding not only fuels our growth but also affirms our commitment to empowering brokers and transforming the way health plans are built and managed.”

In addition to their Seed funding, Handl Health has been awarded a $1.3M Phase II SBIR grant from the National Institute of Nursing Research of the NIH (Award Number R44NR021119) to drive the development of an interconnected system that manages pre-appointment billing and payment of healthcare services between third party administrators, providers and plan members. With the Seed funding and Phase II grant, Handl Health’s trajectory promises to revolutionize the ecosystem of employer-sponsored benefits, from building plans to paying for care.  

“We’re proud to support Handl Health in their Seed raise, and are excited about their innovative approach and dedication to revolutionize the way employer-sponsored benefits are designed and delivered,” explains William Hsu, Partner and co-founder at Mucker Capital. “With their rapid momentum, we have no doubt that Handl Health will deliver valuable and transformative solutions to brokers and employers.”

Research reported in this publication was supported by the National Institute Of Nursing Research of the National Institutes of Health under Award Number R44NR021119. The content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health.

About Handl Health
Handl Health (Techstars ’23, AlphaLab Health ’23) is a first-to-market AI platform that aggregates and analyzes publicly available healthcare pricing data to help benefits consultants convert new business, retain clients and execute on savings opportunities. Fueled by newly published hospital and health plan price transparency data, Handl Health’s platform introduces the next generation of possibilities for employer-sponsored benefits. To learn more, visit: www.handlhealth.com.

Media Contact: [email protected]

About Mucker Capital
Founded in Santa Monica, CA in 2011, Mucker Capital provides Pre-Seed, Seed and Series A capital and support for startups in Southern California and in other, similarly underfunded ecosystems outside Silicon Valley.

SOURCE Handl Health


Tquila announces launch and first close of $60 million Tquila Paloma Fund, marking milestone in tech venture investment

LONDON, April 24, 2024 — Tquila today announced the launch and first close of the Tquila Paloma Fund (the “Paloma Fund”), with $40m of commitments representing two-thirds of its target capital raise of $60m.

Tquila is a global technology venture-building company, founded by James McHugh in 2010. Tquila has built a thriving portfolio of fast growth technology service businesses across multiple geographies including the US, EMEA, Japan and Australia, bringing a combination of investment with expertise across accelerated growth, talent acquisition and operations.

Tquila invests in companies from seed through to exit, either as stand-alone entities or with co-investment from consulting technology firms and software companies, creating over $1b of equity value since its inception. Its current portfolio includes businesses focused on Data, AI, ServiceNow, Microsoft Dynamics, Google Cloud, Salesforce, UiPath, AWS and Snowflake.

The Paloma Fund will accelerate the current portfolio, as well as expand Tquila’s investments into a broader range of technologies and geographies. 

Tquila has built an impressive team of industry and asset management experts to deliver on its strategy, including Carsten Jorgensen, former Chair and CEO of the Mittal Family Investment Office and Head of Investments at Inter IKEA Fund Management. Carsten will Chair the Paloma Fund and said that “The Paloma Fund reaching a solid first close in under six months is testimony to the unique opportunity Tquila offers investors and clients to partner with the in-demand software companies, and to a committed and talented group of tech entrepreneurs.”

James McHugh, founder and CEO of Tquila, former founder, CEO and Chairman of K2 Partnering Solutions said, “We are fortunate to have a world class team of entrepreneurs invested with, as advisors to, and as partners of — our inaugural fund.  All of us at Tquila are delighted to be working with Carsten and the Paloma Fund team. The experience, focus and professionalism they’ve brought to the group has allowed us to accelerate our opportunity and with that, growth.”

SOURCE Tquila


PROOV ANNOUNCES EQUITY SHARE PURCHASE FROM MUSIC STARS ASHANTI AND NELLY

The Couple Invests In Female-Founded and Operated At-Home Diagnostics Company

BOULDER, Colo., April 24, 2024 — Proov, the creator of a suite of at-home fertility-related hormone tests, has announced today that an equity share of the company has been purchased by GRAMMY award-winning singer-songwriter, actor and author Ashanti and her fiancé, GRAMMY winning, Double Diamond selling, entertainment icon Nelly. This news comes off of the duo’s pregnancy announcement via Instagram last week, which featured the Proov Check test.

Proov offers over 10 products, including the first and only FDA-cleared at-home PdG test, that bring innovative solutions to child bearing people and their partners – clinically proven to help them become pregnant faster and more cost-effectively.

“The team and I are thrilled to have Ashanti and Nelly join us in our mission to increase visibility and accessibility of clinically proven fertility and pregnancy related solutions to those who need them,” says Proov CEO Dr. Amy Beckley.

Ashanti and Nelly echo, “We’re excited to work together on our first joint business endeavor, championing a female-led enterprise dedicated to empowering women with personalized care solutions.”

Proov products are available nationwide in CVS Pharmacy, Walgreens, Amazon, and direct-to-consumer on Proov’s website, proovtest.com.

About Proov
Proov is a diagnostics company offering medical grade at-home tests and a support platform that is clinically proven to help those looking to conceive do so faster, and more cost-effectively. Proov goes beyond typical fertility tracking (which focuses on finding the fertile window) to help uncover key issues that can make conceiving more difficult. Proov founder, Dr. Amy Beckley, PhD, created the core Proov technology (Proov Confirm PdG tests) after her own battle with infertility.

For more information, please visit proovtest.com

About Ashanti
Ashanti is a GRAMMY® Award-winning singer/songwriter, actor and author, who burst onto the music scene with her smash hit, self-titled debut album Ashanti. The album landed the #1 spot on both the Billboard Top 200 and R&B album charts, selling a whopping 504,593 units in its first week and set a SoundScan record as the most albums sold by any debut female artist in the chart’s history, granting her a spot in the Guinness Book of World Records, which she still holds today.  Ashanti has released six studio albums and received eight Billboard Awards, a GRAMMY, two American Music Awards, two Soul Train Awards, six ASCAP Awards, and many more awards and illustrious honors. Ashanti has continued to reign at the top as one of Billboard’s “Top Females of the Decade from 2000-2010” and continues to break Billboard records as having a Hot 100 entry in the 2000’s, 2010’s and 2020’s.

Ashanti is CEO of Written Entertainment, Inc., and in addition to her music accolades and awards, she has elevated her brand and company with several major partnerships including her own fragrance, “Precious Jewel” with AMC Beauty, American Express, Shea Moisture, Marc Jacobs and Ciroc, to name a few. Her endorsements include Herbal Essences, where she is the first African American to land a national campaign, and Candies Apparel. She launched her clothing line, in collaboration with Miss Circle, and partnered with Pretty Little Thing to create her own swimsuit line, “Ashanti.” She has written her first book of poetry, through Hyperion, titled Foolish/Unfoolish: Reflections on Love and released her first children’s book, My Name Is A Story, with Harper Collins that was voted, “2023 Best Children’s Book” by the African American Literary Awards. Ashanti is the Ambassador for the Jumpstart Reading Program and became the “Youth of the Year” Ambassador for the Boys and Girls Club of America in 2009 and was also inducted into their Hall of Fame. She became a member of their “BE GREAT” Campaign with Denzel Washington and was also a part of the “Let’s Move” campaign with Michelle Obama. To celebrate her contributions to the entertainment industry, Ashanti received a star on the Hollywood Walk of Fame on April 7, 2022.

About Nelly
Double Diamond Selling, Multi-platinum, 3xGrammy award-winning rap superstar, entrepreneur, philanthropist, and actor, Nelly, has continually raised the bar for the entertainment industry since stepping on the scene in 2000 and has solidified his status as a rap luminary. His distinctive vocals, magnetic personality and infectious smile captivated audiences worldwide, while his achievements across entertainment industry platforms has set him apart as a true icon. In 2023, Nelly expanded his entrepreneurial empire by introducing MoShine, his signature moonshine brand, captivating enthusiasts with its unique blend and distinctive branding. Additionally, he made headlines with a groundbreaking sale of a portion of his music catalog, shattering records in the process. The following year saw Nelly’s strategic partnership with his fiancée, Ashanti, in an equity deal with Proov, a female-owned company specializing in pregnancy and fertility tests. Simultaneously, he is  orchestrating the triumphant relaunch of Apple Bottoms, his revolutionary women’s clothing line, and Three Commas, a men’s fashion brand. Despite his myriad ventures, Nelly remains committed to his musical craft. Anticipation mounts as he prepares to unveil his highly awaited single from Heartland2, the much-anticipated sequel to his country-inspired album Heartland, with the full album slated for release in 2025.

Beyond his musical prowess, Nelly’s achievements span across various domains, including sports commentary, reality television, and film. Notably, he has left an indelible mark as a commercial actor for brands such as Lay’s, Burger King, and Honey Nut Cheerios. Furthermore, his ownership of a sports team underscores his passion for sports and community engagement, while his philanthropic endeavors reflect a commitment to making a positive impact on society. In every endeavor, Nelly exemplifies the epitome of excellence, innovation, and resilience, leaving an enduring legacy that transcends generations.

SOURCE Proov


Sublime Security Raises $20M Series A Led by Index Ventures to Redefine Email Security

Investment accelerates commitment to securing cloud email environments with advanced protection, visibility, and control

WASHINGTON, April 24, 2024 — Sublime Security, the AI-powered, programmable email security platform, announced today that it has raised $20 million in Series A funding, led by Index Ventures with participation from previous investors Decibel Partners and Slow Ventures. Cybersecurity visionary and Crowdstrike Co-founder & former CTO Dmitri Alperovitch is also joining the investment round and Board of Directors. The added funding will be used to further invest in the platform and improve the customer experience. In a rapidly evolving threat landscape, email remains a top security concern for businesses. Sublime gives security teams the ability to detect and prevent these attacks with out-of-the-box protection and unprecedented visibility into their cloud email environments, with additional controls for customized detections, attack surface reduction, threat hunting, and more.

Increasing financial impact

According to the most recent 2023 FBI Internet Crime Report, Business Email Compromise (BEC) accounted for over $2.9 billion in losses, although the actual number is likely much higher due to underreporting. The volume and scope of attacks are escalating as bad actors deploy large language models (LLMs) to wage advanced and varied malicious attacks that include BEC, QR code phishing, extortion, malware/ransomware, fraud, spam, and more.

Email security that’s not a black box

Email security has traditionally been driven by vendors that offer black box, one-size-fits-all solutions. However, security teams can no longer afford to wait weeks or months for vendors to address false positives or missed attacks, during which time legitimate emails continue to get blocked and the same attack campaigns continue to land successfully.

As the email threat landscape continues to evolve rapidly, defensive tools must be equally adaptable. Sublime’s AI-powered detection engine gives teams visibility, transparency, and ultimately control to protect their organizations against complex email-borne attacks, unlike the traditional black box approach.

“On the offense, Generative AI enables attackers to rapidly create diverse, sophisticated campaigns at scale, but on the defense, it’s a powerful tool for automated detection, triage, and explainability,” said Josh Kamdjou, Founder and CEO of Sublime Security. “The Sublime Platform is a modern take on email security that delivers immediate out-of-the-box protection, with the added ability for teams to tailor email security controls to fit organizational needs and benefit from community-driven protections as the threat landscape evolves.”

Historically, defenders have had difficulty exercising meaningful control or collaborating within the email domain due to a lack of tooling and common language for expressing complex attacker behavior. Sublime’s Core Detections are open source on GitHub where anyone can contribute to and benefit from new protections against the latest threats. Advanced teams that want granular control to tailor detections, create exclusions, or mitigate false positives for their organization also have access to Sublime’s detection engine with a purpose-built domain-specific language (DSL), Message Query Language (MQL), which works universally across Microsoft 365 and Google Workspace via API integrations.

Kamdjou spent 10 years at the Department of Defense engaged in various offensive cyber initiatives and also worked in the private sector as a red teamer. Email phishing was always the easiest way for him to gain initial access to a system, and he set out to build a product capable of stopping him. Co-founder and COO Ian Thiel was an early team member at Optimizely and most recently led growth at Alto. The team publicly launched Sublime in February 2023 and the platform is already experiencing significant demand and impressive traction, with customers including some of the world’s top security teams at Spotify, Ramp, Vanta, Brex, Centrica, and others.

“Email security has become a high priority for businesses as they face GenAI-powered attacks, and we believe that Sublime’s impressive technology, the founders’ backgrounds, and their unique go-to-market strategy put them in a strong position to tackle this problem,” said Jahanvi Sardana, Partner at Index Ventures. “Sublime is pioneering a bottoms-up, security practitioner-led approach that promotes community-driven collaboration, and given the massive market opportunity for email security, we are excited to see Sublime continue its trajectory of hyper-growth.”

In addition to the funding, Sublime is also announcing the launch of Attack Score, its latest feature that uses transparent, explainable machine learning to prioritize email threats. Attack Score aids security analysts in quickly understanding and prioritizing detected threats based on the detailed context of observed attack indicators. Security teams have full control over Sublime’s Attack Score output, enabling them to combine it with other logic using detection-as-code.

Sublime’s Core Platform can be self-hosted for free at any scale, and the first 100 inboxes are also free in Sublime’s hosted SaaS environment. For more information, visit: https://sublime.security/

About Sublime:

Sublime is the AI-powered, programmable cloud email security platform that detects and blocks attacks like Business Email Compromise (BEC), malware/ransomware, credential phishing, and more. The open platform enables security teams to have better visibility and control over their email environment, customize and tailor the platform to suit their unique needs, and collaborate with their peers against novel attacks to reduce risk and prevent email-borne incidents. The company was co-founded by Joshua Kamdjou and Ian Thiel in 2019 with funding from investors including Index Ventures, Decibel Ventures, and Slow Ventures. Deploy a free, self-hosted Core version of the platform or Sublime Enterprise at https://sublime.security/start

SOURCE Sublime Security


Alaffia Health Raises $10M to Supercharge Health Plan Operations With Generative AI

NEW YORK, April 24, 2024 — Alaffia Health, the leader in generative AI for health plan claim operations, today announced $10M in Series A funding, bringing its total amount of capital raised to $17.6M. The round was led by FirstMark Capital, with participation from GingerBread Capital and existing investors including Anthemis, Aperture Venture Capital, 1984 Ventures, Remarkable Ventures, and Tau Ventures. In connection with the round, Amish Jani from FirstMark will join the company’s Board of Directors. Alaffia’s management team intends to use the funding to expand its commercial footprint and further invest in advanced AI research and product development.

Since its Seed funding round, Alaffia has achieved robust growth, increasing its revenues by 4x over the past 12 months alone. Earlier this year, Alaffia was also featured in the Everest Group’s Payment Integrity Solutions PEAK Matrix® Assessment, a testament to its profound presence and leadership in claims solutions for health insurance plans. This recognition, combined with its surge in revenue, underscores the industry’s appetite for Alaffia’s leading AI solutions across the health plan ecosystem.

A key component to Alaffia’s success is the efficacy of its advanced AI solutions provided to its health insurance plan customers. The company last year announced its new, flagship generative AI tool, Ask Autodor, a co-pilot built for health insurance claims teams. Ask Autodor was purpose-built for clinicians and medical coders to automate complex manual tasks such as large patient medical record reviews, clinical policy document assessments, and insurance claim adjudication. Clinicians and medical coders across utilization management, payment integrity, special investigations, and appeals can leverage Ask Autodor to complete complex facility claim reviews up to 20x faster than traditional processes.

As generative AI continues to dominate industry discussions this year, industry experts and economists expect significant monetary implications for various sectors. In healthcare, where the U.S. spends over $4 trillion annually, Alaffia Health’s AI solutions are expected to play a crucial role in cost reduction. “The advent of advanced, multimodal, AI systems represents the breakthrough we all needed to finally bend the healthcare cost curve,” said TJ Ademiluyi, co-founder and CEO of Alaffia Health. “We’re pioneering the adoption of these new AI tools across the ecosystem and are excited to partner with FirstMark to achieve our next set of milestones.”

This round of funding reaffirms Alaffia’s commitment to innovation and its vision for a more efficient healthcare system—one that eliminates unnecessary costs and improves outcomes for patients. “Alaffia is transforming the healthcare industry with new AI tools, and we at FirstMark are immensely proud to support their journey,” said Amish Jani, co-founder of FirstMark. “Their innovative use of large language models is not just enhancing claims operations—it’s reshaping the healthcare landscape for providers, payers, and patients alike. We are confident their innovative approach will establish new industry standards, significantly curbing wasteful spending and benefiting the entire ecosystem.”

About Alaffia Health

Alaffia Health is a leading AI company that helps health insurance plans streamline their operations and reduce claim spending. The company offers Autodor, its integrated claims platform, to revolutionize the way that clinicians and medical coders across utilization management, payment integrity, special investigations, and appeals review health insurance claims. Alaffia Health has been featured on Forbes, TechCrunch, Business Insider and Becker’s Hospital Review. For more information, visit www.alaffiahealth.com.

About FirstMark Capital

FirstMark is an early-stage venture capital firm based in New York City. Our mission is to partner with entrepreneurs who are focused on solving meaningful problems. We have built an engaged community among the teams in our network to spread ideas and opportunities. We are privileged to work alongside the founders of businesses like Pinterest, Shopify, Airbnb, Discord, Ro, Justworks, and Gravie. Visit us in New York City or online at www.firstmark.com and @FirstMarkCap on Twitter/X.

SOURCE Alaffia Health


KEY Launches All-Natural Energy Drink Powered by Ketones to Revolutionize Beverages

The Female-Founded Brand Secures $4M in Seed Funding and Announces Retail Launch with Erewhon

NEW YORK, April 24, 2024 — KEY, an all-natural energy drink harnessing the power of ketones, launches today to modernize the $62B energy drink market. Co-Founded by two trailblazing executives from rival beverage companies, Coca-Cola and PepsiCo, Karishma Thawani and Tekla Back, KEY offers a clean alternative without the sugar shock or caffeine jitters that give energy drinks a bad rap.

Simultaneously, KEY announces the oversubscribed close of a $4M seed round led by AgFunder, one of the world’s most active foodtech and agtech investment funds. With additional backing from Alethia, the leading beverage VC and AgFunder SIJ Impact Fund, the round will support strategic retail distribution, inventory and marketing efforts.

“As a former PepsiCo exec, I swore I’d never launch a beverage, as I know how tough it is to start and scale a brand. However, when I discovered the benefits of ketones, I became determined to make them accessible for all,” says Co-Founder Tekla Back.

Co-Founder Karishma Thawani adds, “The first time I tried ketones, I was blown away by the long-lasting energy, the euphoric feeling and the mental focus I felt. I cannot wait for everyone to experience KEY to tap into their full potential.”

In an industry saturated with sugar-laden, artificial stimulant sips, KEY is unlocking an alternative source of genuine energy from ketones. The ketones in each beverage deliver long-lasting smooth energy, instead of a sugar spike followed by a crash. Ketones also provide dose-dependent advantages such as improved cognitive benefits, appetite suppression, metabolic health and enhanced recovery. Additionally, unlike the synthetic ketones found in supplements today, KEY uses pure active natural ketones made using fermentation.

KEY’s debut collection features the following flavors with all-natural ingredients:

  • Pineapple Passionfruit ($3.75) –  Rejuvenate with tropical pineapple and ripe passionfruit
  • Grapefruit Peach ($3.75) –  revitalize with refreshing grapefruit and juicy peach
  • Ginger Lime ($3.75) –  invigorate with spicy ginger and citrusy lime

Manuel Gonzalez, general partner at AgFunder, said: “I was an investment banker for many years. We survived day in and day out with caffeine and energy drinks, boxes, and boxes of them. Every time, I thought, well, this is not good for me, but let’s have it. When I saw KEY, I thought, this is not possible, all-natural, no sugar, no caffeine… how can this be? Well, it so happens that ketones activate our own body’s ability to make energy. Ketones and green tea are my new mantra. But more than anything, Tekla and Karishma are the embodiment of founder market fit. Every time I talk to them, I like this company better, and every time I drink a KEY, I feel the long-lasting energy, and when I read the simplicity of the label, I see a great company in the making.”

In addition to launching direct-to-consumer and on Amazon, KEY will roll out their first line of beverages at select, curated retailers including celebrity-favorite Southern California health grocer Erewhon and targeted high-traffic retailers across Manhattan, Brooklyn and Hamptons. With over 25 years of combined experience in the food & beverage industry, Co-Founders Thawani and Back, are combining old school retail and online community building to scale fast, balancing brand building and distribution.

About KEY
KEY is a first-of-its-kind, clean all-natural energy drink, providing long-lasting energy by unlocking a new energy source: ketones, made using fermentation. Thawani and Back, experienced beverage industry innovators, combined the functionality of ketones with the enjoyment of energy drinks, to create a first-of-its-kind beverage category. Rooted in the belief that humans possess untapped potential, KEY’s mission is to help people unlock this natural energy.

KEY’s offerings can be found at select retailers across California and NYC and on drinkkey.com

PR Contact: [email protected]

SOURCE KEY


FirstHive Welcomes Investors Benhamou Global Ventures, Saama and Amit Singal in New Funding Round

SAN JOSE, Calif., April 24, 2024 — FirstHive, the leading provider of customer data platform (CDP) solutions, has announced the closing of its latest funding round with Benhamou Global Ventures (BGV), Saama and Amit Singal as new lead investors. This round marks a new chapter for FirstHive as it expands in the U.S. and aims to revolutionize customer engagement for enterprises worldwide.

FirstHive was founded in 2016 by Aditya Bhamidipaty with the goal of providing modern enterprises with a single source of intelligence to unravel customer identity and streamline data within enterprises’ marketing and analytics ecosystems. The company has quickly emerged as a leader in the CDP space, empowering brands to create deeply personalized customer experiences and drive meaningful engagement across channels.

“In a cookieless world, CDPs have become indispensable for enterprises looking to embrace generative AI,” commented General Partner at BGV Yashwanth Hemaraj. “FirstHive leverages first-party data to create deeply personalized experiences, turning the absence of third-party cookies into an opportunity for more meaningful customer engagement, automating decisions and personalizing marketing. At BGV, we are excited to back Enterprise 4.0 startups that leverage AI, Automation and Unique datasets to drive massive value creation with global enterprises.”

“Saama is thrilled to lead the latest investment round in FirstHive,” noted Partner at Saama Capital Hemant Asher. “Our confidence in FirstHive stems from four key factors: the growing importance of first-party customer data for B2C and B2B brands, FirstHive’s proven track record with global enterprises, the platform’s ability to compete and win against respected global competitors, and the leadership team’s demonstrated maturity and results. We believe FirstHive is well-positioned for continued success.”

“We are incredibly excited to welcome Benhamou Global Ventures, Saama, and Amit Singal to the FirstHive family,” said Founder and CEO of FirstHive Aditya Bhamidipaty. “Their support and expertise will be invaluable as we embark on the next phase of our journey. This investment will enable us to expand our presence in the US market, extend platform capabilities, accelerate AI capabilities and ultimately deliver more value to our customers.”

FirstHive was previously backed by Arka Ventures (Blume, BGV, Emergent VC), New Wave Partners (VA, US), InfoEdge Ventures (India AIF), Mela Ventures, and angel investor Amit Midha, CEO, Alat.

About FirstHive

FirstHive, a premier global Customer Data Platform, is a tool for consumer marketing enterprises to consolidate all their opt-in first-party consumer data. Once deployed, FirstHive becomes the single source of truth of customer identity & data within the enterprise’s marketing and analytics ecosystem. FirstHive acts as the brain or system of intelligence by delivering seamless cross-tool & cross-channel communication for the marketing teams and with its out-of-the-box recommendation & assisted decision engine, directly enhances CX and marketing ROI objectives. FirstHive is based in California with operations and customers across the US, India, and ASEAN.  

Media Contact:
Ksenia Kulik
9193493786
[email protected] 

SOURCE FirstHive


Midi Health, the Fastest-Growing Virtual Clinic for Perimenopause and Menopause, Raises an Additional $60M in Series B Round – $100M Total Funding to Date – to Transform Women’s Healthcare

Lead investor Emerson Collective champions Midi’s mission to expand access to expert, insurance-covered care for women in midlife and beyond

LOS ALTOS, Calif., April 24, 2024 — Midi Health, the fastest-growing virtual care clinic for women navigating perimenopause and menopause, today announced the close of a $60M Series B funding round led by Emerson Collective, bringing the company’s total funding raised to date to $100M. Additional investors include GV (Google Ventures), who led the previous funding round, along with Memorial Hermann, SemperVirens, Felicis, Icon Ventures, Black Angel Group, Gingerbread Capital, Able Partners, G9 and Operator Collective. They join a syndicate of primarily female-led investors including F7, Steel Sky Ventures, Avestria, Muse Capital, 1843 Capital, Anne Wojcicki, Susan Wojcicki, and K50 Ventures.

Women spend more than a third of their lives in perimenopause or menopause, with more than 1.2 billion women globally expected to be in these life stages by 2030. Upwards of 85 percent of women will experience menopausal symptoms that can negatively impact their productivity and quality of life, yet 75% of women who seek care for these symptoms do not receive any treatment. The primary reason is that only about 1 in 5 OB/GYNs, and even fewer primary care physicians, receive specialized menopause education or training.

“Historically, women’s healthcare has been neglected, with perimenopause and menopause having significant unmet needs,” said Fern Mandelbaum of Emerson Collective. “Midi is providing expert, empathetic care coupled with comprehensive insurance coverage, finally addressing this gap and ensuring that all women receive the support they need and deserve.”

A pioneer in the midlife women’s health space, Midi Health was founded in 2021 with a mission to close this care gap, and is now the fastest-growing virtual clinic focused on treating women in perimenopause and menopause. Over the past year, the company has cared for tens of thousands of patients, expanded to all 50 states, added Fortune 100 employers offering Midi as a workplace benefit, and launched partnerships with major healthcare systems such as Memorial Hermann and benefits platforms such as Progyny and Cleo.

The additional round of funding will allow Midi to expand insurance coverage (already established nationwide), hire and upskill an additional 150 clinicians by end of year, diversify service lines, amplify the conversation around midlife women’s healthcare, and scale to care for 1 million+ women per year by 2029.

The quality of Midi’s care is validated by a recent survey of 2,200 patients, in which: 

  • 91% report overall symptom improvement within 2 months of their first Midi visit. Broken down for several symptoms:
    • 94% report improvement of hot flashes and night sweats within 3 months
    • 93% report improvement of insomnia within 5 months
    • 92% report improvement of moodiness, anxiety, and/or depression within 2 months
    • 89% report improvement of brain fog and memory lapses within 5 months

Midi shows similarly strong results for a number of other health concerns, and the clinical team is well positioned to meet many more needs for women between the ages of 35 and 65 over the course of 2024.

The new funding reflects a growing national awareness of women’s unmet healthcare challenges, and support for innovative solutions designed to fill care gaps. This year, President Biden signed an Executive Order aimed at advancing women’s health research and innovation, with a specific focus on menopause, and a groundswell of corporate employers have added menopause benefits. Midi has seized this unprecedented opportunity to transform midlife well-being for the 1 in 4 women in the U.S. over the age of 40. The benefits extend far beyond a patient population: Addressing the care gap for women in perimenopause and menopause can boost the average per capita GDP generated by women by 1.7%, contributing at least $1 trillion to the global economy by 2040 (Source: McKinsey Report).

“We started Midi with just one specific focus: helping women access world-class, expert perimenopause and menopause care, covered by insurance, and we have been at the forefront of delivering on that promise,” said Joanna Strober, CEO and Co-founder of Midi Health. “But what we have also learned is that addressing the health concerns of women in midlife is more complex than simply treating hot flashes and prescribing hormone replacement therapy. Midi takes a multi-symptom, holistic approach to care designed to help women live their best, most productive and fulfilling lives—whether that involves medication, lifestyle coaching, natural supplements, or other support. Our goal now is to expand services and scope to continue this comprehensive, personalized care far beyond menopause.”

For visual assets including photos and b-roll, visit https://www.joinmidi.com/press-room. For patient stories and more comments from Midi Health CEO Joanna Strober, visit joinmidi.com/series-b-announcement.

About Midi Health
Midi Health is the fastest growing virtual care clinic focused on women navigating midlife hormonal change and beyond. With treatment protocols created by world-class medical experts in perimenopause and menopause, delivered by clinicians trained in women’s midlife health, Midi Health provides patients with personalized care plans that include hormonal and non-hormonal medications, supplements, lifestyle coaching and more. All services are covered by insurance, and conveniently accessible through telehealth visits and 24/7 messaging. To learn more, visit www.joinmidi.com.

Media Contact:
Aimee Grove for Midi Health: [email protected]; 415-706-1906

SOURCE Midi Health