• Auros heeft de lancering van Auros Ventures bekendgemaakt, met de doorgewinterde digitale activa-expert Julien Auchecorne aan het roer.
• Auros Ventures richt zich bij investeringen op het stimuleren van innovatie binnen de dynamische digitale activa en Web3-sector en op het versterken van de groei van het ecosysteem.

HONG KONG en NEW YORK, 9 juli 2024 — Auros, een toonaangevende wereldwijde market-making en algoritmische handelsfirma, kondigde vandaag de lancering aan van Auros Ventures, zijn nieuwe investeringstak. Met deze strategische toevoeging wordt de uitgebreide expertise van het bedrijf ingezet op het gebied van digitale activa om de innovatie van het ecosysteem te bevorderen en substantiële waardecreatie voor alle marktdeelnemers te stimuleren.

Auros Ventures zal gebruik maken van de risicobeheermogelijkheden en liquiditeitsexpertise van Auros om te investeren in de volledige levenscyclus van projecten, van primaire investeringen in een vroeg stadium tot liquide secundaire mogelijkheden. Naast kapitaal zal Auros marktleidend advies en ondersteuning aan de hele portfolio bieden. Vooral waar het gaat om zijn expertise in zowel on-chain als off-chain liquiditeit, marktmicrostructuur en het ontwerp van uitwisselingsproducten. Deze strategische benadering weerspiegelt de toewijding van het bedrijf om actief betrokken te zijn bij de operationele en strategische ontwikkeling van zijn portfoliobedrijven en vormt een kernonderdeel van Auros Ventures’ waardepropositie als partner. Sinds Q3 2023 heeft Auros Ventures meer dan $ 15 miljoen ingezet. In de komende twee jaar is het bedrijf van plan om ruim $ 50 miljoen te investeren.

Vanaf april 2024 heeft Auros Ventures in totaal 14 investeringen in zijn portfolio. Dit omvat onder andere de deelname van het bedrijf aan de lancering van spraakmakende projecten zoals het orakelnetwerk Pyth en het krachtige Layer-1 Berachain. Aan het hoofd van Auros Ventures staat Julien Auchecorne, een doorgewinterde expert op het gebied van traditionele financiën en digitale activa die eerder investerings-, operationele en adviesfuncties heeft bekleed bij bedrijven als XBTO, J.P. Morgan en Brevan Howard. Als leider van Auros Ventures zal Julien nauw samenwerken met de oprichter en Chief Investment Officer van Auros, Ben Roth, om de durfkapitaalarm te begeleiden bij het vrijmaken van kapitaal. Ook zal het bedrijf dubbel inzetten op de ontwikkeling van het ecosysteem en zijn rol als voorvechter van innovatieve startups in de digitale activa- en Web3-sector.

Ben Roth, oprichter en CIO van Auros, zei: “Auros heeft sinds de oprichting in 2019 een enorme groei doorgemaakt. De lancering van Auros Ventures is een herbevestiging van onze expansiestrategie en een belofte om onze rol als betrouwbare rentmeester van de sector verder uit te bouwen. Zo kan het ecosysteem duurzaam groeien. We zijn verheugd Julien in ons team te verwelkomen, nadat we zijn indrukwekkende staat van dienst op het gebied van investeringen en schaalvergroting hebben gezien. Zijn expertise en diepgaande kennis van de markt voor digitale activa stelt hem in een sterke positie om Auros Ventures te leiden. Samen kunnen we nu een traject starten om de volgende golf van Web3-innovaties te ontdekken en buitenmaatse waarde te leveren, niet alleen voor het bedrijf maar ook voor het collectieve ecosysteem.”

“Dit is een belangrijke mijlpaal, zowel voor Auros als voor de bredere gemeenschap van digitale activa,” verklaarde Julien Auchecorne, hoofd van Auros Ventures. “Auros heeft de afgelopen 18 maanden aanzienlijke vooruitgang geboekt om zijn marktaanwezigheid uit te breiden. Ik ben verheugd om met Ben en het uitzonderlijke team van Auros samen te werken en baanbrekende projecten te ondersteunen die de grenzen van innovatie in onze industrie verleggen.”

Voor meer informatie over Auros Ventures en het innovatieve werk dat bij Auros wordt gedaan, kunt u contact opnemen met [email protected].

Over Auros

Auros, een market-making en algoritmische handelsfirma, is opgericht door ervaren derivatenhandelaren en handelssysteemontwerpers met meer dan twintig jaar ervaring. Het bedrijf genereert dagelijks een notionele omzet van miljarden dollars. De technologische basis van Auros combineert geavanceerde prijsmodellen met geavanceerde uitvoeringsmogelijkheden, waardoor betrouwbare en consistente handelsprestaties worden gegarandeerd. Zijn onderscheidende, partnerschap-georiënteerde strategie om externe liquiditeit te bieden heeft het bedrijf al snel gepositioneerd als de geprefereerde marktmaker voor veel tokenprojecten en ecosystemen. Daarnaast beschikt Auros over diepgaande kennis in het verhandelen van gestructureerde producten, het optimaliseren van DeFi en het investeren in liquiditeitsgedreven ondernemingen. Ga voor meer informatie over het bedrijf naar http://auros.global.

Over Julien Auchecorne

Julien heeft uitgebreide ervaring in C-suite posities binnen het digitale assetdomein. Na een succesvolle carrière in investment banking en vermogensbeheer maakte Julien in 2017 de overstap naar de digitale activa-industrie. Sindsdien heeft hij verschillende startups geholpen bij het navigeren door de uitdagingen van deze snel veranderende industrie. Hij was verantwoordelijk voor taken als fondsenwerving, product- en token go-to-market-strategieën en naleving van de veranderende regelgeving.

Julien heeft ook een belangrijke rol gespeeld bij de oprichting van WebN, een incubator van Brevan Howard die projecten ondersteunt in verschillende verticale sectoren, waaronder staking en zero-knowledge (zk) schalingtechnologieën.

Over Ben Roth

Ben Roth is de CIO en oprichter van Auros, een van de toonaangevende algoritmische handels- en marketmakingfirma’s in de crypto-industrie. Met meer dan twintig jaar ervaring in trading en portfoliobeheer bij toonaangevende TradFi-firma’s zoals Optiver, First New York en Hudson Bay Capital, richtte Ben in januari 2019 Auros op met het specifieke doel om de marktleider op het gebied van High-Frequency Trading en Market Making op te bouwen. Vanaf april 2024 handelt Auros op meer dan 40 gecentraliseerde en gedecentraliseerde beurzen en neemt het regelmatig maar liefst 5% van alle cryptohandelsvolumes voor zijn rekening. Met een rotsvast geloof in de kracht van liquiditeit om waarde te creëren, zijn Ben en het Auros-team toegewijd aan het helpen van projecten, beurzen en stichtingen bij het navigeren door de complexiteit van de markt en het helpen begrijpen van de impact die diepe, betrouwbare en consistente liquiditeit kan hebben op de waarde van hun bedrijf.

Logo – https://mma.prnewswire.com/media/2455878/Auros_logo_tagline_Logo.jpg

ST. LOUIS, July 9, 2024 — 31-year old Dr. Marcus Howard is a St. Louis entrepreneur who recently received $1M to build an innovative new pharmacy to combat the impact of Walgreens closings in his hometown. GreaterHealth Pharmacy & Wellness is a full-service pharmacy that combines free delivery and telehealth services to allow patients in pharmacy deserts to get care from the comfort of their homes. There are currently 45,000 residents in St. Louis living in pharmacy deserts and with more Walgreens closings on the horizon, the number could grow significantly.

After local Walgreens closures began to create pharmacy deserts for thousands of residents in St. Louis, Dr. Howard began raising $1M to build a pharmacy that would help address the growing pharmacy deserts in his hometown. According to a podcast on Nine PBS, Dr. Howard got the boost he needed when he met fellow St. Louis resident and Build-a-Bear Workshop Founder, Maxine Clark. With Clark’s business background and expansive network, the two were able to identify 80 potential investors for the project. After receiving 79 rejections, a local foundation focused on health equity gave Dr. Howard a $1M investment to build GreaterHealth Pharmacy & Wellness.

From a centrally located hub, the pharmacy delivers medication to the homes of residents across the metropolitan area. They also employ a team of pharmacists who provide telehealth services over the phone or on Zoom. Telehealth services include medication education, comprehensive medication review, health screenings, coordinating provider appointments and more. “To make pharmacy more accessible in pharmacy deserts we are first bridging the trust gap and second, we are making it more convenient by offering free delivery and telehealth options,” says Dr. Howard. The pharmacy has also trademarked the phrase radically inclusive, culturally responsive pharmacy and has a mission to provide services to all people and across all lines of difference.

Dr. Howard has plans to scale his model across Missouri and is interested in partnering with investors to scale this model across the U.S. in communities that are significantly impacted by Walgreens closings and those living in severe pharmacy deserts.

Media Contact: Judith Jackson
Email: [email protected]

SOURCE GreaterHealth Pharmacy & Wellness

PHOENIX, July 9, 2024 — EarthEn Energy, a US-based climate-tech startup, is proud to announce that it has received funding from the National Science Foundation (NSF) Small Business Technology Transfer (STTR) program, also known as America’s Seed Fund. This award supports the development of a novel Thermal Energy Storage (TES) system, aka heat battery for EarthEn’s sCO2-based, thermo-mechanical, long-duration energy storage. The NSF STTR program is a highly competitive award that funds innovative technologies with high potential for commercialization and societal impact. EarthEn Energy’s TES system has the potential to store and dispatch energy in form of heat for extended periods, providing a reliable and dispatchable source of clean energy.

“We are thrilled to receive NSF’s support to develop this groundbreaking TES technology,” said Manas Pathak, CEO and Co-Founder of EarthEn Energy. “This funding will enable us to further develop and commercialize our TES system, helping to accelerate the transition to a low-carbon energy future.”

The NSF funding will support EarthEn Energy’s research and development efforts, focusing on development of the TES system and improving its efficiency, durability, and cost-effectiveness. “This award is a testament to the innovative spirit and expertise of our team,” added Palash Panja, Chief Technology Officer at EarthEn Energy. “We look forward to collaborating with the NSF and our partners to bring this game-changing technology to market.”

EarthEn Energy’s sCO2-based, thermo-mechanical system has the potential to transform the energy landscape, enabling the widespread adoption of renewable energy sources and reducing greenhouse gas emissions.

Contact: [email protected]
More about EarthEn: www.earthen.energy

SOURCE EarthEn Energy

Norwest Venture Partners-led financing helps meet growing demand for scalable patient engagement platform

NEW YORK, July 9, 2024 — Courier Health, a technology company reimagining how life science manufacturers engage and support patients, today announced a $16.5 million Series A led by Norwest Venture Partners with participation from existing investor Work-Bench. The funding will support continued product innovation and hiring across engineering and sales to bring the company’s purpose-built customer relationship management (CRM) platform to more biopharma partners in search of a comprehensive system for coordinating and personalizing the patient journey.

Specialty medicines made up 93% of all drug approvals and the vast majority of R&D pipelines last year. Biopharma companies are building internal organizations to provide access, affordability and adherence support for these innovative therapies, yet they lack the specialized technology and data-driven visibility to coordinate efficiently across internal and external stakeholders.

“The number of specialty medicines has exploded over the last decade, forcing the evolution of commercial models to focus on the patient experience,” said Danny Sigurdson, founder and CEO of Courier Health. “Unfortunately, the industry average remains that 60% to 70% of patients who are prescribed a specialty medicine either never start or discontinue within the first few months. We are thrilled to work with Norwest Venture Partners to advance our product innovation and add best-in-class talent to help more patients start and stay on these critically important medicines.”

Courier Health provides the only patient-based CRM platform developed specifically for biopharma field access, patient services and marketing teams to gain complete visibility and control over the end-to-end patient journey. The platform connects disparate data sets, enabling centralized patient and provider management, omnichannel workflow automation and advanced analytics—without the high cost of custom-built software. Companies that choose Courier Health are achieving double-digit improvements to patient starts, time-to-start and ongoing adherence to life-altering therapies.

“Specialty therapies are changing the commercial playing field for biopharma organizations, creating strong demand for a CRM solution built specifically for the industry,” said Irem Rami, principal at Norwest Venture Partners. “Courier Health’s CRM platform provides the long overdue technology that enables biopharma teams to deliver personalized patient engagement and support at scale. We look forward to supporting the Courier Health team in realizing their mission to redefine the biopharma patient experience.”

Read more here about how leading biopharma companies are integrating patient-centricity into their overall brand experience.

About Courier Health
Courier Health is a New York City-based technology company on a mission to improve the patient experience for the millions living with chronic conditions or rare diseases. The company is developing the future of patient engagement with a purpose-built customer relationship management (CRM) for life sciences companies. For more information, visit www.courierhealth.com or follow on LinkedIn.

SOURCE Courier Health

AUSTIN, Texas, July 9, 2024 — Command Zero, the industry’s first autonomous and user-led cyber investigation platform, emerged from stealth today with $21 Million in seed funding, led by Andreessen Horowitz with participation from Insight Partners and over 60 cyber industry thought leaders and executives. Using encoded expert knowledge, automation and advanced Language Learning Models (LLMs), Command Zero is solving the most significant bottleneck in security operations: investigations.

Despite increasing investments in cybersecurity, adversaries outpace most organizations when it comes to adopting innovation. This leaves defenders struggling with the fundamentals in complex enterprise environments. Automation has improved detection and triaging capabilities, yet all escalated cases still require tedious manual investigations. This makes investigations the most significant bottleneck for security operations. Manually investigating all escalated cases by tier-2 and tier-3 analysts is an impossible task for most organizations today. Complex incidents often result in resource starvation for security operations, or the need to hire third party remediation and response firms.

Investigations are made of questions and answers. Depending on the complexity, investigations can be formed by dozens or thousands of questions. Command Zero combines expert investigative questions, autonomous and user-led methods on a federated data model to transform investigations. For the first time in cyber, the platform enables asking questions in a technology independent way across all universal data sources in modern enterprises. Using the platform, analysts can leverage automation and LLMs to increase speed, accuracy and consistency of investigations. 

Today, human intelligence and creativity remain irreplaceable in investigations. Supporting human qualities, machines excel at repetitive tasks and can process vast amounts of data at incredible speeds. Command Zero leverages both strengths by incorporating automation and advanced LLMs to augment human investigators. During an investigation, each question and response is interpreted and analyzed, in context of the investigation and organization. This removes the laborious work from SecOps teams and helps analysts better interpret the responses from data sources. This unique approach also allows users to know which questions to ask, how to interpret answers and build complete narratives of what occurred. The same capabilities also generate timelines and end-to-end reports for investigations, saving valuable cycles for all analysts. 

Founded by a seasoned leadership team with extensive experience in security operations and incident response, Command Zero delivers a consistent, efficient and scalable path for investigations and threat hunting. Co-founders Dov Yoran , Dean De Beer  and Alfred Huger  have led seven successful cybersecurity acquisitions to date including exits to Symantec, McAfee, Sourcefire, Cisco and IBM.

“Running escalations to ground truth has always been the biggest challenge in cyber. To date, conducting thorough cyber investigations has relied on individual expertise, and has been exclusive to select few advanced organizations,” said Dov Yoran, co-founder and CEO. “Command Zero removes technology expertise barriers, dramatically reduces repetitive manual work and speeds up investigations. Improving institutional knowledge, automation and consistent outcomes are transforming how organizations run threat hunting and investigations at scale.”

Command Zero’s research team carefully creates and curates investigative sequences and technology-specific investigation questions. The platform combines decades of experience in incident response, automation capabilities with an advanced and thoughtful LLM implementation to deliver expert outcomes for all users.

About Command Zero

Command Zero is the industry’s first autonomous and user-led cyber investigation platform, built to transform security operations in complex enterprise environments. The platform reduces the need for technology specific expertise for tier-2, tier-3 analysts, incident responders and threat hunters. Command Zero enables all users to perform at the highest level by ensuring consistent, repeatable, auditable investigations with automated reporting.

Command Zero is a passionate tribe of accomplished cyber experts focused on revolutionizing cyber investigations. The co-founders have led seven successful cybersecurity acquisitions to date including exits to Symantec, McAfee, Sourcefire, Cisco and IBM. Headquartered in Austin, TX with presence in Calgary Alberta, Canada, the company has seasoned employees across the US and Canada.

Learn more at https://www.cmdzero.io/ and follow the Command Zero LinkedIn page .

SOURCE Command Zero

REDWOOD CITY, Calif., July 9, 2024 — CrateDB, the enterprise database for time series, documents, and vectors, today announced that Jeff Olson has been appointed as the company’s new Chief Revenue Officer (CRO), effective immediately.

In his new role, Olson will be responsible for leading the company’s revenue across the company’s product portfolio. Previously Olson recently served at MongoDB leading GTM for their Edge/Mobile solutions, having joined them when the acquired Realm where he was Sr. VP of Sales & Marketing.

“I am excited to join CrateDB and so impressed with what they built so far. The way they are able to simplify the data architecture for their customers while offering developers a familiar SQL interface for a multi-model distributed database with NoSQL-like performance. The ability of CrateDB to provide native vector store support makes it a natural fit for emerging MLOps paradigm and AI applications that require fast data ingest with high-performance queries that is affordable, scalable and cloud agnostic,” said Jeff Olson. “This is an outstanding team and I look forward to working with them to further accelerate the company’s growth and solidify its position as a leader in the database market.”

Jeff Olson is an experienced professional with over two decades of expertise in the software, technology, data, and open-source industries. He has a proven track record of leading high-performing sales teams.

“We are thrilled to welcome Jeff to our team as our new CRO, his extensive experience in building world class sales teams, combined with his love of emerging companies and technology, make him the ideal candidate to lead our sales efforts and help us achieve our goals,” said Lars Färnström, CrateDB CEO.

About CrateDB:
CrateDB is the enterprise database for time series, documents and vectors. Thanks to its distributed architecture, it can scale horizontally effortlessly and analyze massive amounts of data in real-time, ensuring businesses can quickly meet their growing data needs. With its excellent performance, flexibility, and ease of use, CrateDB is trusted by hundreds of companies worldwide, ranging from innovative startups to large established brands. CrateDB has offices in Silicon Valley and in several European countries. For more information, visit https://cratedb.com 

Contact:
Stephane Castellani, CrateDB
[email protected]
+1 (724) 648 3474

SOURCE CrateDB

Closes $4 million CLA financing in preparation for Series B Round 

ZURICH, July 9, 2024 — Scrona AG, a startup specializing in additive microfabrication and holder of the world record for the smallest printed color picture, unveiled today the next generation of its revolutionary multi-nozzle printhead. Designed for mass manufacturing, this innovation aims to accelerate product development in a cost-effective and environmentally friendly way. The new, expandable GEN3 printhead platform boasts Scrona’s proprietary electrostatic MEMS architecture and launches with a digital 8-nozzle version. A 128-nozzle version is scheduled later this year.

Scrona also announced the closing of its $4 million CLA financing, led by EquityPitcher Ventures, a leading Venture Capital firm based in Zurich as well as our renowned existing investors. The new capital will allow Scrona to accelerate the industrialization and commercialization of its novel printing technology and support the preparation for Scrona’s upcoming Series B financing round.

“Scrona is enabling customers to digitally print the impossible – on any material, at scale, improving the speed, accuracy and cost of manufacturing today and tomorrow’s innovative products,” said Dr. Patrick Heissler, newly named CEO of Scrona. “We are very excited about the performance and potential of the GEN3 printhead platform, which will ship to first customers already this month. We are honored to be supported by this syndicate of expert investors who understand the disruptive potential of Scrona’s scalable printing technology, which has the ability to reduce manufacturing steps 10-fold, while also significantly reducing material, energy and water usage.”

Scrona’s proprietary technology is based on the electrostatic ejection principle which provides very fine, submicron-scale printing and jetting, while allowing the adoption of various ink materials—such as metals, dielectrics, organic, and biomaterials. Scrona’s MEMS based printheads allow for high nozzle density and customization to accommodate application requirements across many industry verticals. The GEN3 printhead platform will soon scale to triple-digit nozzle counts while maintaining the same overall dimensions.

“We are very excited to join the strong investor line-up of Scrona to support their mission of expanding the boundaries of current 3D printing technologies to gate new product inventions for microelectronic products that can be manufactured economically and eco-friendly,” said Hermann Koch, founding partner at EquityPitcher Ventures.

About Scrona AG:
Scrona is a spin-off from ETH Zurich, one of the top 10 global research universities. Scrona has developed the industry’s first multi-nozzle 3D printing platform that can digitally print the impossible with sub-micrometer precision, on any material and at scale, improving and speeding manufacturing for today and tomorrow’s products. Scrona’s patented electrostatic printing technology has the potential to transform manufacturing of semiconductor, display and many other products with its ability to reduce production steps 10-fold, while also significantly reducing materials, energy and water usage. Learn more at www.Scrona.com

Contact:

Walter Braun, COO; [email protected]
Kelly Karr, Tanis Communications, [email protected]

About EquityPitcher Ventures:
EquityPitcher Ventures is a leading Swiss Venture Capital firm founded in 2016. They invest industry-agnostically in early-growth startups from the DACH Region. Through the close cooperation with renowned industry experts, co-investors and exit partners, EquityPitcher paves the way for entrepreneurs to attain the three decisive success factors: capital, know-how and network. 

SOURCE Scrona AG

MOORPARK, Calif., July 9, 2024 — Active Membranes, developer of revolutionary, award-winning electrically-conducting membranes used in desalination, has closed its initial round of Seed Funding to further develop its game-changing desalination technology. This investment will facilitate Active’s further corporate growth, technology scale-up, and commercialization, as well as the execution of several extended field pilot tests, all of which are co-funded by various US federal and state government agencies.

The funding round includes investments from Natural Ventures, Echo River Capital, and Pacifica Water Solutions, one of Active Membranes’ co-founders. 

“Active Membranes is innovating the future of fresh water by redefining the technology used in reverse osmosis membrane desalination for both seawater and brackish water applications,” said Arian Edalat, Co-founder and CEO. “This round of funding enables us to further refine our revolutionary technology and accelerate its commercialization. We greatly appreciate the confidence that our investors have placed in us and also recognize that their experience brings a significant value to our company that goes far beyond the infusion of capital,” he added.

“Natural Ventures is thrilled to announce its investment in Active Membranes, a pioneering company in the field of desalination technology. As the global demand for fresh water continues to rise, especially in regions heavily reliant on desalination, the need to reduce both the economic and environmental costs of this vital process becomes increasingly urgent. Active Membranes takes a novel approach to desalination, augmenting membrane technology with unique characteristics that allow for efficient scaling. This investment underscores Natural Ventures’ commitment to supporting innovative solutions that address critical challenges in water resource management and sustainability. We look forward to contributing to Active Membranes’ journey and witnessing its impact on the global water crisis,” stated Dr. Benjamin Tam, Operating Partner, Natural Ventures.

“Active Membranes will be a leader in advancing desalination through its innovative smart membranes. Active’s unique electrically conducting coating will reduce the costs of water desalination among the existing installed base of reverse osmosis plants around the world,” said Peter Yolles, Managing Partner of Echo River Capital. “This will fulfill Echo River’s mission of innovating decentralized water treatment and satisfy our contribution towards SDG 6 – fresh drinking water for all,” he added.

Active Membranes brings a new and entirely different approach to desalination membrane technology. Its membranes utilize the company’s patented technology that incorporates tunable electrical potential into a spiral wound desalination membrane module to make it actively resistant to scaling and fouling during the desalination process.

With their anti-scaling, anti-fouling properties, these membranes require minimal pre-treatment and minimal usage of chemicals and consumables. They also operate at a higher recovery rate and significantly simplify operation. This results in a much lower footprint, lower capital costs, and reduced operating costs. In so doing, Active Membranes transforms desalination into a technology of choice rather than a technology of last resort.

Active membranes also offer another benefit.

“Not only can our membranes be used in large scale desalination projects and in commercial plants; they can also be used in point-of-use/point-of-entry systems in the household or office to produce clean potable water,” said Edalat.

Based in California, Active Membranes has received numerous awards including the prestigious Technology Idol Award, the Global Prize for Innovation in Desalination hosted by the Kingdom of Saudi Arabia, and the More Water Less Concentrate Prize presented by the US Bureau of Reclamation, and is a finalist for the 2024 Earthshot Prize.

SOURCE Active Membranes

Investment aims to fuel long-term growth to meet rising consumer demand for non-alcoholic beer

MILFORD, Conn. and SAN DIEGO, July 9, 2024 — Athletic Brewing Company, America’s largest non-alcoholic brewery, today announced it has closed a $50 million equity financing round led by General Atlantic, a leading global growth investor, with participation from multiple existing investors.

Athletic plans to use the new capital to drive continued long-term growth, including through the recently announced purchase of a third U.S. brewing facility and the ongoing expansion of its world-class non-alcoholic beer at retailers across the globe. With the closing of the transaction, General Atlantic has assumed a seat on the company’s Board of Managers.

“We’re thrilled to welcome General Atlantic as a key growth partner at a time when we’re significantly expanding our West Coast capacity to meet increasing demand for Athletic beer,” said Bill Shufelt, Co-Founder and CEO of Athletic. “We are passionate about transforming the way modern adults drink and converting critics into believers. We’re at the start of a long-term trend, and we couldn’t be more excited to have General Atlantic by our side as Athletic begins its next phase of growth.”

Launched in 2018, Athletic developed a proprietary brewing method to make fully fermented non-alcoholic brews that are indistinguishable from their full-strength alcohol counterparts. An industry pioneer, Athletic has grown from one of the smallest breweries in America, producing just 875 barrels in 2018, to a top 20 U.S. brewery that sold over 258,000 barrels in 2023¹.

“Athletic has rapidly become the category-defining brand in non-alcoholic beer, and we are excited to partner with Bill and John as the company continues to grow,” said Andrew Crawford, Managing Director and Global Head of Consumer at General Atlantic. “With a differentiated brewing process, leading taste profile, and loyal customer base, Athletic is poised to take advantage of the expanding global demand for non-alcoholic beer. We intend to leverage our international platform and capabilities across technology, digital marketing, and merchandising to help the business achieve its potential.”

According to recent polling, 41% of Americans are actively trying to moderate their alcohol consumption in 2024, a 7% increase from 2023². Meanwhile, 58% of consumers say that low- and non-alcoholic beer is a good alternative for anyone looking to moderate their alcohol consumption long-term³.

Recently named one of TIME’s “100 Most Influential Companies” of 2024 and selected as one of GQ’s 20 most creative companies in the world, Athletic has revolutionized both the quality and marketing of non-alcoholic beer — making moderation more accessible and creating new occasions for the brewing industry in the process.

“General Atlantic shares Athletic’s excitement for the future of the non-alcoholic beer market. We look forward to working with the Athletic team as they continue to expand their extensive portfolio and lead further innovation in this dynamic category for years to come,” added Harrison DiGia, Vice President at General Atlantic.

Athletic currently operates custom brewing facilities in Milford, Connecticut, and San Diego, California. The investment from General Atlantic, alongside other key investors, closely follows Athletic’s recent acquisition of a second San Diego brewing facility, formerly known as Ballast Point. Over the next 18 months, Athletic is planning a series of renovations and site improvements at the new facility which will include the installation of a new packaging line and enhancements to the brewhouse, cellar, and lab to meet the company’s strict food safety and quality standards. Once operational, Athletic expects to double its U.S. brewing capacity.

Athletic — ranked by the Brewers Association as the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company⁴ — is America’s number one non-alcoholic beer brand. With dollar sales growing by more than 60%, Athletic currently holds over 19% market share within non-alcoholic beer and is driving 32% of total non-alcoholic beer category growth⁵.

For press inquiries, please contact:
Chris Furnari | [email protected]
Jack Taylor PR | [email protected]
Emily Japlon & Sara Widmann | [email protected]

Additional Assets:
Brand images can be downloaded here

About Athletic Brewing Company

Athletic Brewing Company is the largest and most decorated non-alcoholic brewery in America. Athletic is revolutionizing how modern adults drink by crafting game-changing NA beer that can be consumed anytime and anywhere. Launched in 2018, Athletic is now the number one non-alcoholic beer brand in America¹ and a top 20 U.S. brewing company². Its award-winning brews are available nationwide at over 50,000 retailers and 25,000 on-premise venues. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation™. Learn more and shop at www.athleticbrewing.com.

Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic.

About General Atlantic

General Atlantic is a leading global growth investor with more than four decades of experience providing capital and strategic support for over 520 growth companies throughout its history. Established in 1980 to partner with visionary entrepreneurs and deliver lasting impact, the firm combines a collaborative global approach, sector-specific expertise, a long-term investment horizon, and a deep understanding of growth drivers to partner with great entrepreneurs and management teams to scale innovative businesses around the world. General Atlantic has approximately $84 billion in assets under management inclusive of all products as of March 31, 2024, and more than 300 investment professionals based in New York, Amsterdam, Beijing, Hong Kong, Jakarta, London, Mexico City, Miami, Mumbai, Munich, San Francisco, São Paulo, Shanghai, Singapore, Stamford and Tel Aviv. For more information on General Atlantic, please visit: www.generalatlantic.com.

¹ Athletic Brewing Company Internal Records
² NCSolutions Consumer Sentiment Survey
³ Beer Institute & Morning Consult Poll
⁴ Brewers Association Top 50 U.S. Brewing Companies
⁵ NielsenIQ, Total US xAOC + Liq Plus + Conv, CYTD Wks ending 6/15/24.

SOURCE Athletic Brewing Company