Backed by B Capital, First Round Capital, The 81 Collection, Imaginary Ventures, and BoxGroup to accelerate product development and expand its partnership ecosystem
CHICAGO, Feb. 25, 2025 — Goose, a technology company developing the next-generation operating system for pet care providers, today announced it has raised $13.4 million in seed funding backed by B Capital, First Round Capital, The 81 Collection, Imaginary Ventures, and BoxGroup. The funding will accelerate Goose’s product development, expand its partnership ecosystem, and support growing demand as the company continues to enhance its enterprise-ready platform to address the complex needs of sophisticated pet care providers. The pet care industry is projected to reach $280 billion by 2030, nearly double from 2019 estimates.
Goose launched its full operating system in September 2023 and has reimagined pet care software around customer convenience and operational efficiency by offering providers:
- Real-Time E-commerce: A 24/7 sales engine instantly confirms bookings, manages deposits, and drives additional upselling.
- Revenue Management Tools: Dynamic pricing based on occupancy, automated fees, and streamlined deposit and cancellation policies.
- Unified Workflows: An integrated system managing customers’ entire visit rather than individual services—boosting operational efficiency.
- Advanced Analytics and Insights: Comprehensive reporting suite empowers better decision-making and improved facility utilization.
Founders Drew Brinkoetter and Chris Tilson have a combined 31 years in the pet services industry, with each having operated successful pet services businesses across the U.S. Tilson also previously founded Petbookings.com. Goose has rapidly released new solutions—most recently a grooming module—with upcoming plans to add training and retail functionality.
“Goose is transforming how pet care facilities can operate and engage with customers,” said Brinkoetter, who also serves as CEO. “Our real-time booking engine and streamlined workflows designed for multi-service facilities empower providers to deliver exceptional customer experiences while running their businesses exactly how they want. With this funding, we can continue to enhance our pet care platform to further improve the customer experience and strengthen the pet owner-provider relationship.”
“After years of running our own facilities, we saw firsthand how outdated software was holding the industry back,” said Tilson, who also serves as Chief Customer Officer. “In just a few years, we’ve built a unified operating system that integrates boarding, daycare, grooming, training, and retail, helping providers scale without compromising service quality. This investment is a testament to all that we’ve accomplished so far and the opportunities that lie ahead. We are proud to have partners who share our long-term vision.”
“Drew and Chris bring unparalleled expertise in the pet industry to Goose, developing a platform that meets the needs of today’s pet owners and service providers while anticipating future trends in this dynamic, growing market,” said Karen Page, General Partner at B Capital. “We’re thrilled to partner with this experienced team to accelerate Goose’s growth and redefine how technology transforms the pet care ecosystem.”
“Goose’s unique blend of insider knowledge and digital-native thinking compelled us to invest,” said Vijen Patel, Managing Partner at The 81 Collection. “Drew and Chris have spent years living the industry’s pain points. We believe the next wave of innovation will come from industry operators, and Drew and Chris are exactly that. They are bringing best-in-class solutions for the under-served, hard-working pet-care operator.”
For more information about Goose and its innovative solutions, visit www.goose.pet.
About Goose
Goose is a technology company dedicated to transforming the pet services industry through real-time e-commerce and scalable operations. Founded by industry veterans, Goose provides pet care facilities with the tools they need to attract more customers, streamline operations, and unlock revenue potential.
About B Capital
B Capital is a multi-stage global investment firm that partners with extraordinary entrepreneurs to shape the future through technology. With more than $7 billion in assets under management across multiple funds, the firm focuses on seed to late-stage venture growth investments, primarily in the Technology, Healthcare, and Climate sectors. Founded in 2015, B Capital leverages an integrated team across nine locations in the U.S. and Asia, as well as a strategic partnership with BCG, to provide the value-added support entrepreneurs need to scale fast and efficiently, expand into new markets and build exceptional companies. For more information, click here.
About First Round Capital
First Round is a venture capital firm that works with founders exclusively at the earliest stages of company building, often when all they have is an “imagine if.” We fill in where we can until the team is filled out, tackling crucial early hiring and equipping those who are great at building product with the skills to sell it, too. By getting the foundational firsts right, we increase the odds of finding extreme product-market fit. Our founders’ “imagine ifs” have turned into companies like Notion, Roblox, Uber, and Square. For more information, click here.
About The 81 Collection
The 81 Collection is an early-stage investment firm focused on “boring” industries often overlooked by traditional venture capital. Backed by 80+ founders who built businesses within the 81% of GDP underrepresented in venture funding, the firm is led by the former CEO of Tide Cleaners. With a focus on early-stage investments in sectors such as manufacturing, supply chain, and essential services, The 81 Collection partners with visionary entrepreneurs solving tough, real-world problems. By leveraging deep operational expertise and an extensive partner network, the firm helps founders scale efficiently, expand into new markets, and build sustainable businesses that support communities and strengthen America’s core workforce. For more information, click here.
Contact:
Matthew Parry
Head of Marketing
[email protected]
949-525-0213
SOURCE Goose
