BOSTON, Oct. 22, 2026 — Fort Point Capital (“Fort Point”), a Boston-based private equity firm that invests in service-oriented businesses in the lower middle market, announced today that it has successfully completed the sale of its investment in AMS Fulfillment (“AMS” or the “Company”) to Stord, a commerce-enablement leader providing high-volume fulfillment services and e-commerce technology for leading brands headquartered in Atlanta, Georgia.
Founded in 2002 by Jay Catlin and his partners in Valencia, California, AMS has grown from 15 employees serving a single client into a leading omnichannel fulfillment partner for premium consumer brands, with a particular focus on beauty and wellness. The Company provides a fulsome suite of direct-to-consumer and B2B retail fulfillment and freight management services, delivered through a high-touch, partnership approach to client service. AMS serves as the exclusive North American fulfillment provider for more than 95% of its brand partners.
Since its investment in 2019, Fort Point has worked closely with management to implement a sustainable growth strategy and provided the resources and tools necessary to scale the business. In partnership with Fort Point, AMS built a national fulfillment network, invested in its proprietary technology platform, including warehouse management with automation solutions, client support and shipping optimization tools, to become a premier high-touch fulfillment partner for digitally native and established consumer brands. In January 2020, AMS acquired Echo Data, an East Coast omnichannel fulfillment provider founded in 1991 with facilities in Pennsylvania and Delaware, establishing AMS’s bi-coastal fulfillment capabilities. In 2026, AMS completed its acquisition of Vox Fulfillment, adding more than 200,000 square feet of warehouse operations in Provo, Utah and creating a fulfillment network spanning the West Coast, Mountain West and East Coast. Today, AMS operates a national, multi-site fulfillment network, serving a roster of leading beauty, apparel and consumer brands with the scale, technology and high-touch service that position the Company for its next chapter of growth as part of Stord.
“As a B-Corp, AMS was built on an employee centric culture focused on providing the best service to our customers in an environmentally sustainable manner. In Fort Point, we found a partner who helped us further our impact and improve our services to customers while supporting the growth of the Company,” said Jay Catlin, co-founder of AMS Fulfillment.
“I am grateful for the support Fort Point provided during their hold and excited about the future for AMS. The Fort Point team provided strong M&A support and steady strategic guidance enabling us to invest in our technology, people and customers. We look forward to continuing to serve our customers under the Stord banner offering best-in-class fulfillment services,” said Greg Morello, Chief Executive Officer of AMS Fulfillment.
“We are proud of all that the AMS team has accomplished during our hold and are excited to see the continued growth of the Company. They showed a clear commitment to exceptional service and long-term relationships while executing against the growth plan and building a highly valuable company,” said Fort Point Partner, Christina Pai.
Lincoln International served as exclusive financial advisor to AMS, while Kirkland & Ellis LLP provided legal counsel to the Company.
About AMS Fulfillment
Headquartered in Valencia, California, AMS Fulfillment is a full-service outsourced logistics provider offering order management, warehouse and inventory management, reverse logistics and other value-added, complex fulfillment services to fast-growing consumer products companies primarily in the beauty/cosmetics, apparel, footwear and accessories sectors. With facilities on the West Coast, East Coast and in the Mountain West, AMS supports both direct-to-consumer and retail distribution. Learn more at amsfulfillment.com.
About Fort Point Capital
Fort Point Capital brings a management-led, growth-oriented approach to private equity investing, targeting fragmented sectors of the business services industry. Founded in Boston in 2011, Fort Point partners with founders and management teams to accelerate growth by providing resources to expand teams and infrastructure, improve service offerings, access new markets, and support follow-on acquisitions. Fort Point fulfills its commitment to management, employees and shareholders by employing a repeatable process to drive durable value, showcased in over 60 acquisitions since its inception. Fort Point is currently investing from FPC Small Cap Fund III. To learn more, please visit fortpointcapital.com.
The above quotes were provided by Greg Morello, Chief Executive Officer of AMS, and Jay Catlin, Chief Revenue Officer. Mr. Morello and Mr. Catlin are not investors in any Fort Point fund and were not paid for the quote included above. However, due to their positions at AMS, they may be inclined to have a favorable view of Fort Point Capital.
SOURCE Fort Point Capital
