LONDON and NEW YORK, May 7, 2025 — Wonderskin, the innovative beauty brand behind TikTok’s viral peel-off Wonder Blading Lip Stain Masque and many other award-winning, disruptive, tech-infused cosmetic products, has secured a $50 million minority investment in its Series A funding round. The round was led by Insight Partners, a top-tier global venture capital and private equity firm known for backing high growth companies, including Shopify, Quince, Prose, The Farmer’s Dog and more*.
This investment marks a pivotal step in Wonderskin’s next chapter, enabling it to accelerate retail expansion and product innovation. The brand continues to disrupt traditional beauty models with a social-first mindset, out-of-the-box marketing, and a relentless focus on technology-driven performance. With headquarters in London, an in-house lab, and majority of manufacturing based in the United States, Wonderskin continues to set a new standard for performance-led innovation in beauty.
“Welcoming one of the most iconic firms in growth equity to join us on this journey speaks to the strength of our innovation, our team, and our vision,” said Michael Malinsky, Co-Founder & CEO of Wonderskin. “The resources, expertise, and strategic guidance Insight brings will help us forge the next-generation beauty company.”
Wonderskin rose to global recognition with its Wonder Blading Lip Stain Masque, a category-defining, peel-off lip color powered by patented technology, but the brand’s success extends far beyond one viral product. Its expanding portfolio of long-wear, multi-use innovations, each combining proprietary science with real-world results, continues to build momentum and category leadership.
“We believe Wonderskin is reshaping the beauty landscape with patented innovation, bold product design, and a deep connection to today’s consumer,” said Rebecca Liu-Doyle, Managing Director at Insight Partners. “Their ability to fuse science, creativity, and cultural relevance is rare—and we’re excited to support them as they build the next iconic beauty brand.”
With several new category launches on the horizon, Wonderskin remains committed to pushing boundaries and delivering bold, high-performance products that surprise and delight at every touchpoint.
About Wonderskin
Wonderskin is a trailblazing beauty brand, with a true Cosmetics Laboratory at its heart. The chemists, scientists and formulators are focused on one thing: disrupting conventional beauty by innovating entirely new categories, tech-infused formulas and transformational results that become unforgettable, game-changing experiences for real people. Famous for its Wonder Blading patented technology, which has propelled the company to the forefront of the Lip Stain category, Wonderskin has cultivated a hyper-loyal, digitally native community around the brand. New launches in the Brow and Eye categories have already won awards and attracted attention from celebrity make-up artists, global media, and TikTok beauty aficionados. For more information, visit wonderskin.com or @wonderskin on Instagram and TikTok.
About Insight Partners
Insight Partners is a global software investor partnering with high-growth technology, software, and Internet startup and ScaleUp companies that are driving transformative change in their industries. As of September 30, 2024, the firm has over $90B in regulatory assets under management. Insight Partners has invested in more than 800 companies worldwide and has seen over 55 portfolio companies achieve an IPO. Headquartered in New York City, Insight has offices in London, Tel Aviv, and the Bay Area. Insight’s mission is to find, fund, and work successfully with visionary executives, providing them with tailored, hands-on software expertise along their growth journey, from their first investment to IPO. For more information on Insight and all its investments, visit insightpartners.com or follow us on X @insightpartners.
* For information on all of Insight’s investments, please visit insightpartners.com/portfolio.
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SOURCE Wonderskin
